Marketing Operations Manager

4 semanas atrás

Porto, Portugal Critical Manufacturing Tempo inteiro

Are you ready to put your own mark on a new Marketing Operations function?

We need a proactive team member who will analyze and report on current marketing KPIs, recommend improvements to our performance measurements and identify opportunities to increase the effectiveness of marketing tactics. This position will be responsible for managing our marketing stack and relationships with our provider partners, including marketing automation, web technologies, social media platforms, event management, and others, as well as acting as marketing liaison to CRM management. In addition, this position will be responsible for marketing data management and governance processes.

As the first hire, you will be responsible for doing the initial work, but will be instrumental in defining the future direction of the operations function. You will work closely with your marketing team colleagues, the sales team and other stakeholders.

**What you'll do**:

- Oversee marketing operations projects and process improvements that will drive effective lead management and improved lead quality
- Execute the marketing analytics function, taking ownership of data validation, and quality assurance with the goals of measuring marketing funnel performance and attributing lead progression to marketing activities
- Take responsibility for marketing data management, including data volume, list uploads, segmentation, third-party data enrichment and data cleanliness
- Evaluate and assist in data model management in partnership with teams like sales
- Recommend and develop reporting for technical and non-technical stakeholders
- Analyze and recommend improvements to website performance
- Manage the marketing technology stack, including marketing automation, analytics, and other tools
- Collaborate with cross-functional teams to develop and optimize marketing processes and systems, including CMS, lead generation, CRM, and customer lifecycle
- Provide insights and recommendations to the marketing team and executive leadership based on data analysis and market trends
- Stay updated with the latest marketing tech trend to ensure Marketing is using best practices
- Understand and monitor the financial performance of marketing activities
- Collaborate with other Marketing Team members to develop hypotheses and design testing strategies to improve campaign effectiveness and identify areas for improvement
- Drive marketing technology roadmap, including exploring new marketing technology to ensure consistent tracking and measurement of marketing and media campaigns, enable marketing attribution

**Goals and Timeline**:

- Within Two Months: Learn the Critical Manufacturing product, sales organization and processes, current marketing programs and toolset
- Within Four Months: Take ownership of the Martech stack and deliver a framework for analyzing website performance (including keyword strategy) and initial observations
- Within Six Months: Deliver a regular report on website, campaign (including A/B testing) and content utilization, along with a plan for better lead tracking and scoring. Also, report on marketing data cleanliness, coverage, and governance, e.g., data hygiene practices, lead routing, privacy/GDRP requirements, etc
- With the first year: develop and recommend the next steps in the development of the marketing operations function

**Requirements**:
**What you must have**:

- 5+ years of experience in marketing operations
- Experience with marketing automation platforms (e.g., Dynamics365), CRM systems (e.g., Dynamics365), CMS, and analytics tools (e.g., Google Analytics)
- Possess a high degree of initiative, self-motivation and resourcefulness
- Deep understanding of the B2B enterprise demand funnel lead management process including list segmentation, lead scoring and revenue attribution
- Highly organized and autonomous, but also collaborative and able to work cross-functionally. Familiarity with data management and data governance best practices
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Experience both building marketing funnel and attribution models such as Multi-touch attribution and/or MMM and working with lead scoring is highly desirable
- Strong analytical mindset and the ability to translate data into actionable insights
- Experience building dashboards and presenting findings to stakeholders
- Bachelors in Marketing, Operations, or comparable experience
- Fluent in English. Functional Portuguese is helpful

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