Brand Manager
3 semanas atrás
Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.
Essor's brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, numnum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.
Essor and its predecessors have raised over $400 million from visionary investors such as The Raine Group, Premji Invest, Target Global, Declaration Partners, funds and accounts managed by BlackRock, Victory Park Capital, General Catalyst and Khosla Ventures. Essor was established in August 2024 after BRANDED's acquisition of Heyday. BRANDED was originally founded in September 2020 by Pierre Poignant, Ben Kaminski and Alexis Lanternier. Heyday was originally founded in August 2020 by Sebastian Rymarz and Adam Gerchen.
About the Team:
The Marketplace Operations & Brand Management team manages the end-to-end growth of our strategic categories, builds ambitious & strategic business growth plans, and partners with other teams to accelerate & amplify the current success of our brands to reach the next level.
About the role:
As a Brand Manager at Essor, you will own a portfolio of brands, overseeing their P&L to drive growth and profitability across multiple markets. This strategic role requires a data-driven mindset to analyze performance metrics, identify opportunities, and implement initiatives that contribute to business growth while building strong, consumer-loved brands. You will prioritize high-impact actions, manage e-commerce activities, define brand positioning, improve products, and lead market expansion efforts. Collaboration with operations, performance marketing, content & creative, supply chain, and sourcing teams is essential to execute growth strategies effectively.
What you will do:
- P&L management & business growth:
- Own and manage the P&L for your brand portfolio, ensuring profitability and sustainable growth.
- Analyze data to identify opportunities that support both business performance and brand development.
- Develop and implement initiatives that not only contribute to revenue and margin improvement but also strengthen the brand's identity and consumer appeal.
- Prioritize actions using the 80/20 principle to focus on initiatives with the highest business impact.
- Data-driven decision making:
- Monitor and analyze sales performance, customer behavior, and market trends.
- Continuously test and optimize PPC campaigns, pricing strategies, promotional activities, and content updates to improve conversions and ROI.
- Utilize data insights to inform product lifecycle management and marketing efforts.
- Market expansion & product launches:
- Identify and execute new market entry opportunities to expand brand reach.
- Lead product launches from conception to execution, ensuring successful rollouts with strong sales performance and profitability.
- Adapt brand positioning and marketing strategies for different markets to maximize local impact and build lasting consumer relationships.
- Cross-functional collaboration:
- Work closely with internal teams, including Operations, Performance Marketing, Creative, Content, Supply Chain, and Sourcing, to execute growth initiatives.
- Provide input for demand forecasting, inventory planning, and pricing strategies to align with business goals.
- Collaborate with the marketing team to drive customer acquisition, retention, and brand loyalty campaigns.
Who you are:
- 3-5 years of experience in E-commerce brand management or E-commerce marketing
- Ability to analyze data, draw conclusions and make recommendations
- Experience in P&L management with understanding of revenue and margin drivers, or a strong business sense with the ability to quickly learn and adapt to business performance management
- Ability to prioritize work in a fast-paced environment / high ambition environment
- High level of organization, impeccable attention to detail, capacity to proactively solve complex problems
- Bachelor's degree in Business, digital Marketing or a related field.
- Positive attitude, reliable, transparent and enjoy working in an international environment
We are seeking for people who:
- Are owners.
- Are continually raising the bar.
- Are sincerely open-minded, and are willing to examine their strongest convictions with humility.
- Nurture and embrace differing perspectives to make better decisions.
What's in it for you?
- A supportive, diverse and global team with growth mindset
- A scaling company with great industry professionals
- A flexible (hybrid) working environment
- Great opportunities to get involved with exciting projects.
If you are ready to join our fast-paced company, apply below
We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.
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