Brand Manager
2 semanas atrás
Essor's brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, numnum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.
Essor and its predecessors have raised over $400 million from visionary investors such as The Raine Group, Premji Invest, Target Global, Declaration Partners, funds and accounts managed by BlackRock, Victory Park Capital, General Catalyst and Khosla Ventures. Essor was established in August 2024 after BRANDED's acquisition of Heyday. BRANDED was originally founded in September 2020 by Pierre Poignant, Ben Kaminski and Alexis Lanternier. Heyday was originally founded in August 2020 by Sebastian Rymarz and Adam Gerchen.
About the Team:
The Marketplace Operations & Brand Management team manages the end-to-end growth of our strategic categories, builds ambitious & strategic business growth plans, and partners with other teams to accelerate & amplify the current success of our brands to reach the next level.
About the role
As a Brand Manager, you will own a portfolio of brands and be in charge of growing and bringing them to the next level. In this role, you will be at the center of our organization and in a key position to build the success of our activity. It's a great opportunity for self-starters to have a 360° action field to grow and optimize all aspects of the business on their portfolio. This includes managing the e-commerce activity for your Brands, defining their Brand positioning and identity, improving the products, implementing product portfolio extension and new product launches, optimizing content & design.
To action these levers, you will be supported by our operations, performance marketing, content & creative, as well as our Supply chain and sourcing teams. Your success will be based on your intimate knowledge of the brands and products you manage, your ability to identify opportunities and build products that customers love, and your capacity to implement actions and deliver concrete results.
What you will do:
- Manage the e-commerce activity for your brands
- Identify key levers for growth and build the optimization plans for your brands
- Define product content and branding optimization priorities and implement changes with our Creative & design teams
- Analyse market trends and customer needs, and define product evolution and range extension priorities
- Analyse key performance indicators on your portfolio and propose strategies to troubleshoot problems
- Develop data-driven methodologies to identify opportunities and optimize activities across our brand management levers
- Work with our Technology teams to define our IT systems roadmap and identify brand management tools to scale internally
Who you are:
- 3-5 years of experience in E-commerce brand management or E-commerce marketing
- Ability to analyse data, draw conclusions and make recommendations
- Ability to prioritize work in a fast-paced environment / high ambition environment
- High level of organization, impeccable attention to detail, capacity to proactively solve complex problems
- Demonstrated ability to create engaging content, come up with creative ideas, and think outside the box
- Positive attitude, reliable, transparent and enjoy working in an international environment
- Bachelor's degree in Business, digital Marketing or a related field.
We are seeking for people who:
- Are owners.
- Are continually raising the bar.
- Are sincerely open-minded, and are willing to examine their strongest convictions with humility.
- Nurture and embrace differing perspectives to make better decisions.
What's in it for you?
- A supportive, diverse and global team with growth mindset
- A scaling company with great industry professionals
- A flexible (hybrid) working environment
- Great opportunities to get involved with exciting projects.
If you are ready to join our fast-paced company, apply below
We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.
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