Global User Acquisition Strategist

1 semana atrás


Lisboa, Lisboa, Portugal Binance Tempo inteiro

About this role:

We are seeking a talented User Growth Specialist to join our team at Binance, the world's leading blockchain ecosystem. As a key member of our marketing team, you will be responsible for developing and executing lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.

Key Responsibilities:

  • Develop and execute lifecycle marketing strategies to increase customer engagement, satisfaction, and revenue
  • Create and manage customer segmentation and targeting strategies to optimize the customer journey
  • Collaborate with cross-functional teams to facilitate integrated marketing strategies
  • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
  • Plan user growth strategies including event, campaign, and other marketing activities
  • Monitor and evaluate the performance of marketing campaigns and product growth through data analysis

About you:

We are looking for a highly motivated and experienced professional with a strong understanding of trading customer behavior and segmentation. You should have a bachelor's degree in marketing, business, or a related field, and at least 5 years of experience in client lifecycle or related fields.

Why Binance?

We are a user-centric global organization with a flat structure, and we believe in empowering our employees to take ownership of their work. We offer a competitive salary and company benefits, as well as opportunities for career growth and continuous learning.


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