Mobile User Acquisition Specialist

3 semanas atrás


Lisboa, Lisboa, Portugal Bluethrone Tempo inteiro
About Us

At BlueThrone, we're a remote-first company that empowers mobile app growth and monetization. Our team of tech entrepreneurs and mobile marketing experts thrives in an environment that values agility, growth, flexibility, creativity, and measurable results.

Job Description

We're seeking a highly skilled Mobile User Acquisition Manager to join our Growth Team. As a key member of our team, you'll take full ownership of user acquisition campaigns across various platforms, ensuring we attract high-quality users at the lowest possible cost. You'll manage campaigns across our expanding portfolio of mobile apps, working closely with marketing, product, and data teams to develop strategies that fuel long-term growth.

Key Responsibilities

• Develop and execute user acquisition campaigns across platforms such as Facebook, Google, TikTok, and Apple Store.
• Analyze and optimize campaigns using data-driven insights to maximize Return on Ad Spend (ROAS) and keep Cost Per Install (CPI) as efficient as possible.
• Collaborate with the Growth Team to ensure acquisition strategies align with product growth goals.
• Conduct A/B testing on creatives, landing pages, and audience segments to drive improved performance across user acquisition channels.
• Oversee and optimize multiple campaigns across different apps, ensuring effective multitasking and attention to each app's unique strategy.
• Implement and track strategies to improve app visibility, rankings, and conversion rates in the app stores.

Requirements

• 2-3+ years of experience in mobile user acquisition, with proven success managing campaigns on platforms like Facebook, Google, TikTok, and Apple Store.
• Strong analytical skills, with experience in SQL, MetaBase, and Excel to derive insights and drive campaign performance.
• Deep knowledge of mobile marketing metrics, including Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
• Experience with mobile SDKs or attribution tools to track user behavior and optimize campaigns.
• A track record of cross-functional collaboration, partnering with marketing, product, design, and data teams to align strategies and deliver results.
• Self-discipline and leadership, with the ability to work independently, lead projects, and manage multiple campaigns with precision.

What We Offer

We're a fully remote company with flexible hours, unlimited time off, and a commitment to fostering an environment where everyone can do their best work. We prioritize diversity and inclusion, and we're committed to equal opportunities for everyone. If you're a motivated and experienced mobile user acquisition professional looking for a new challenge, we'd love to hear from you.

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