Marketing Performance Coordinator São José Dos Campos
2 semanas atrás
Desenvolver estratégias de marketing de performance e desempenho
Faça parte da CASA DO FITNESS, uma empresa que está há 20 anos no mercado de importação e venda de equipamentos e acessórios fitness, e que acredita na importância e no poder transformador de oferecer soluções para uma vida mais saudável para as pessoas. Procuramos um(a) Coordenador(a) de Marketing de Performance, com experiência em análise de dados, indicadores e softwares que integram o Marketing. Nossa busca é por um(a) profissional voltado a dados, com visão estratégica, focado em resultados, e que consiga traçar claramente diferentes estratégias e planos de marketing para os diferentes canais de distribuição e as diferentes marcas da rede, desenhar fluxos de trabalho e acompanhar estrategicamente nossa Performance e todo ecossistema que impacta os resultados do Marketing, como conteúdos, CRM, SEO, Social Media, etc. Afinidade com atividade física e vida saudável serão pontos positivos.
Nossa equipe é responsável pela Performance e Comunicação do departamento de Marketing, assim como tudo que constrói e impacta os resultados das ações de Marketing para a empresa, elaborando ações e estratégias de marketing junto a diretoria, para as diferentes marcas da Rede e diferentes canais de vendas, liderando e acompanhando a equipe de agência interna e eventuais terceirizados contratados, para realização das atividades abaixo:
- Realizar pesquisas de mercado e analisar o comportamento do consumidor para atender as necessidades dos clientes e criar novas soluções ou estratégias;
- Estudos de públicos-alvo e definição de personas, com o intuito de ampliar a base de clientes e fidelizar os já existentes;
- Criar e acompanhar de perto todo planejamento de Performance, envolvendo todas as campanhas em mídias online, para os diferentes canais, marcas e objetivos, formando uma grande estrutura de captação de leads e funis de vendas com foco em resultados (Growth);
- Planejamento e acompanhamento de lançamento de novos produtos
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