Global Marketing Activation Specialist

2 semanas atrás


Lisboa, Lisboa, Portugal Boston Consulting Group Tempo inteiro

Role Overview

As a Global Marketing Activation Specialist at Boston Consulting Group, you will play a vital role in shaping the company's global marketing and communications delivery. You will support the activation of BCG's global flagship AI Campaign, working closely with the A&O team members to position the company as a leader in the field of Artificial Intelligence.

Key Responsibilities

  • Collaborate with campaign managers to define, execute, and adapt omni-channel marketing campaigns across BCG's global communication channels and local markets worldwide.
  • Work with strategic partnerships to support the roll-out of priority AI content and activations.
  • Contribute to BCG's thought leadership development, bringing an audience-centric perspective and identifying relevant publications for activation.
  • Work closely with colleagues from communication channels, Practice Areas, and local markets, adopting an agile way of working.
  • Integrate and measure the value and impact of campaigns and strategic partnerships with the analytics team.

Requirements
  • Ability to creatively shape BCG content and media assets with a storytelling expert's lens.
  • Clear and concise communication skills, providing an appropriate level of detail and structure.
  • Understanding of external media and influencer themes shaping Artificial Intelligence and BCG's business priorities.
  • Collaborative mindset, working across teams in a matrixed organization.
  • Perseverance and tenacity to overcome obstacles in a fast-paced, dynamic environment.

About the Role

This is an exciting opportunity to join BCG's Global Marketing Activation team and contribute to the company's mission to drive innovation and growth in the field of Artificial Intelligence.

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