Global Marketing Activation Specialist
2 semanas atrás
Are you a marketing professional with a passion for technology and a knack for storytelling? Do you have experience in integrated marketing, campaign management, or journalism/publishing? We're looking for a talented individual to join our team as a Global Marketing Activation & Orchestration Coordinator.
In this role, you will play a vital part in shaping BCG's global marketing and communications delivery around our Global Campaigns, priority capabilities, and themes. You will support the activation of BCG's global flagship AI Campaign, working closely with the respective A&O team members, marketing leadership, and senior executives.
As a Global Marketing Activation & Orchestration Coordinator, you will:
- Collaborate with campaign managers to define, execute, and adapt omni-channel marketing campaigns across BCG's global communication channels and local markets worldwide.
- Work with strategic partnerships to support the roll-out of priority AI content and activations.
- Contribute to BCG's thought leadership development, bringing an audience-centric perspective and identifying relevant publications for activation.
- Work closely with colleagues from communication channels, practice areas, and local markets, adopting an agile way of working.
- Integrate and measure the value and impact of campaigns and strategic partnerships with the analytics team.
We're looking for someone with:
- 1-3 years of experience in integrated marketing, campaign management, or journalism/publishing.
- A deep understanding of AI and a passion for technology, market research, and communications channels.
- Strong project management skills, with the ability to review, analyze, and build an understanding of data.
- Advanced communication skills, including oral, written, and active listening.
- Experience in a professional services firm, such as an agency or management consulting, is a plus.
As a Global Marketing Activation & Orchestration Coordinator, you will have the opportunity to work with a talented team of professionals, develop your skills and expertise, and contribute to the success of BCG's global marketing efforts.
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