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Digital Growth Strategist
4 semanas atrás
We are seeking an experienced Digital Growth Strategist to join our team at Infraspeak. As a key member of our growth team, you will be responsible for developing and executing a comprehensive demand generation strategy that drives revenue pipeline growth.
About the RoleThis is a leadership role that requires a strategic thinker with a proven track record in demand generation, ABM, and paid media campaigns. You will lead cross-functional teams to execute complex marketing initiatives, drive business growth, and deliver results-oriented solutions.
Key Responsibilities- Develop and implement a best-in-class demand generation strategy across multiple channels, including organic growth, paid media, inbound marketing, and outbound efforts.
- Collaborate closely with the Head of Performance Marketing and the Head of Sales Development to ensure alignment and peak performance.
- Build and optimise an Account-Based Marketing (ABM) approach to drive revenue pipeline growth and increase brand visibility across target markets.
- Lead the development of robust frameworks for lead generation and nurturing, ensuring seamless handover to the sales team.
- Track, measure, and optimise key metrics such as lead quality, conversion rates, cost-per-acquisition (CPA), and return on ad spend (ROAS).
- 6-8 years of experience in a leadership role within demand generation, preferably in a B2B SaaS environment.
- Proven experience managing and scaling ABM strategies, inbound and outbound marketing, and paid media campaigns.
- Expertise in orchestrating demand generation operations across multiple channels, including SEO, paid search/social, content marketing, email marketing, and events.
- Analytical mindset with the ability to measure, analyse, and optimise key performance metrics such as MQLs, SQLs, and revenue pipeline.
- Excellent leadership and collaboration skills, with experience managing cross-functional teams and working alongside sales departments.
Infraspeak is a fast-growing company that partners with customers from Asia to Europe to Africa to the Americas and builds with some of the world's most relevant investors. We believe in meritocracy, holacracy, and ownership, and we believe that only great teams can build great products –– and customers are part of our team. Our mission is to build a world-class team that can deliver growth, scale, and brand recognition on a global level.
The estimated salary for this position is €120,000 - €180,000 per year, depending on experience and qualifications. Flexible working hours and remote-friendly culture. Competitive salary and perks. Modern office with everything you need, located in central Porto. A startup environment, where you will see the company (and yourself) grow beyond a dozen people to a worldwide reference in the field. Regular events to promote knowledge sharing and team engagement.
