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Digital Acquisition Specialist
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About the Role
Tock's marketing team is seeking a skilled Digital Acquisition Specialist to help drive business growth through effective digital marketing strategies. As a key member of the B2B growth marketing team, you will be responsible for developing and executing campaigns to acquire new customers and expand our customer base. Your expertise in paid acquisition and digital marketing will be crucial in helping us achieve our goals of building brand awareness and driving new customer acquisition.
Key Responsibilities
* Develop and execute digital marketing strategies to drive new customer acquisition and expand our customer base* Manage and optimize paid acquisition channels, including SEM, programmatic, content syndication, paid social, and direct buy/co-marketing* Collaborate with the Senior Manager, Growth Marketing and other teams to coordinate demand generation strategy development activities* Oversee the daily management of programs, including launching, reporting, experimenting, and optimizing campaigns and platform bid strategies* Analyze channel, campaign, and program performance to identify optimization opportunities and inform recommendations for acquisition strategies* Ensure campaign tracking and reporting dashboards are up to date and monitor organic search to make recommendations on how to improve results
Requirements
* 5+ years of related, hands-on experience in B2B demand generation or paid acquisition* Advanced proficiency in all paid search and social platforms with an ability to increase customer acquisition through ground-up strategies* Experience with programmatic, display, and content syndication vendors* Project management skills and attention to detail* Experience making data-driven decisions while managing changing priorities* Moderate proficiency in tools like Google Analytics, Looker, HubSpot, SEMRush, Crazy Egg, Search Console, Google Tag Manager, and Salesforce
