Senior Digital Analytics Consultant
3 semanas atrás
About the Role
Merkle, a dentsu company, is seeking a skilled Digital Analytics Consultant to join their team. As a key member of the digital analytics team, you will be responsible for delivering complete digital measurement and analysis. You will work closely with clients to understand their business goals and objectives, and provide data-driven insights to inform their marketing strategies.
Key Responsibilities
- Digital Analysis: Responsible for design, configuration, and deployment of digital tracking/measurement capabilities using standard tools like Google Analytics / GTM / Data Studio / Big Query, Adobe Analytics / Experience family.
- Project Management: Manage a project from a technical and consultant perspective.
- Marketing Efficiency Reporting: You will convert digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions.
- Data Protection: You will be the interface for GDPR and Data protection topics for Digital Measurement.
Requirements
- Education: Minimum Bachelor's Degree in a technology-related field (Engineering, Computer Science, IT, etc.).
- Experience: 3+ years of digital (web/mobile) analytics experience. Complete skills in Google or Adobe Analytics measurement plan building (from business requests to detailed programming specifications), development and deployments with global instances, including web and mobile.
- Skills: Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventions. Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, ...), Facebook Ads, Floodlight, TheTradeDesk ...
- Additional Skills: Experience with Analytics data quality process (HubScan, Observepoint). Databases and data manipulation using SQL, relational databases and Excel. Experience with frontend technologies (HTML, Javascript).
Why Merkle?
We are a global company with a team of highly skilled professionals who are passionate about delivering exceptional results for our clients. We offer a dynamic and collaborative work environment, and a range of benefits and perks to support your career development and well-being.
Join Our Team
If you are a motivated and experienced digital analytics professional looking for a new challenge, please submit your application.
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