Senior Digital Analytics Consultant

Há 1 mês


Lisboa, Lisboa, Portugal dentsu Tempo inteiro

About the Role

Merkle, a dentsu company, is seeking a skilled Digital Analytics Consultant to join our team. As a key member of our analytics team, you will be responsible for delivering complete digital measurement and analysis solutions to our clients.

Key Responsibilities

  • Design, configure, and deploy digital tracking/measurement capabilities using standard tools like Google Analytics / GTM / Data Studio / Big Query, Adobe Analytics / Experience family.
  • Manage projects from a technical and consultant perspective.
  • Convert digitally measured actions into marketing reports to establish an analytics-driven approach to marketing optimization & increasing conversions.
  • Bring digital analytics sensibility into ad-hoc analysis, findings, and recommendations to support marketing & sales teams in their efforts (A/B testing & UX, Paid media, CDP/DMP).
  • Interface for GDPR and Data protection topics for Digital Measurement.

Requirements

  • Minimum Bachelor's Degree in a technology-related field (Engineering, Computer Science, IT, etc.).
  • 3+ years of digital (web/mobile) analytics experience. Complete skills in Google or Adobe Analytics measurement plan building (from business requests to detailed programming specifications), development, and deployments with global instances, including web and mobile.
  • Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging, and conventions.
  • Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, ...), Facebook Ads, Floodlight, TheTradeDesk ...
  • Experience with Analytics data quality process (HubScan, Observepoint).
  • Databases and data manipulation using SQL, relational databases, and Excel.
  • Experience with frontend technologies (HTML, Javascript).
  • Understanding of client's customer life cycle, customer data touchpoints, and business processes to collect, analyze, and activate this data for various purposes such as marketing, sales, customer service, etc.
  • Analytical and complex problem-solving skills.
  • Team collaboration skills.

Preferred Skills

  • Experience with GA4 and GTM in large and challenging environments.
  • Advantage: Experience with Marketing/CMS cloud technologies such as Salesforce (Marketing Cloud, Datorama, DMP, CRM), Adobe (AEM, Analytics), Google (BigQuery) or WordPress/Shopify.
  • Knowledge of other reporting and data visualization tools like Google Data Studio, Tableau, and PowerBI/Excel.

About Us

Merkle is a global data-driven customer experience management (CXM) company that helps businesses build and maintain strong relationships with their customers. We are part of dentsu, a multinational media and marketing communications network.

Why Join Us?

  • We offer a dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive compensation and benefits package.
  • A chance to work with a global team of talented professionals.

How to Apply

If you are a motivated and experienced digital analytics professional looking for a new challenge, please submit your application, including your resume and a cover letter, to our Talent Acquisition Business Partner, Tara Pešić.



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