Senior Digital Analytics Consultant
Há 1 mês
About the Role
Merkle, a dentsu company, is seeking a skilled Digital Analytics Consultant to join our team. As a key member of our analytics team, you will be responsible for delivering complete digital measurement and analysis solutions to our clients.
Key Responsibilities
- Design, configure, and deploy digital tracking/measurement capabilities using standard tools like Google Analytics / GTM / Data Studio / Big Query, Adobe Analytics / Experience family.
- Manage projects from a technical and consultant perspective.
- Convert digitally measured actions into marketing reports to establish an analytics-driven approach to marketing optimization & increasing conversions.
- Bring digital analytics sensibility into ad-hoc analysis, findings, and recommendations to support marketing & sales teams in their efforts (A/B testing & UX, Paid media, CDP/DMP).
- Interface for GDPR and Data protection topics for Digital Measurement.
Requirements
- Minimum Bachelor's Degree in a technology-related field (Engineering, Computer Science, IT, etc.).
- 3+ years of digital (web/mobile) analytics experience. Complete skills in Google or Adobe Analytics measurement plan building (from business requests to detailed programming specifications), development, and deployments with global instances, including web and mobile.
- Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging, and conventions.
- Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, ...), Facebook Ads, Floodlight, TheTradeDesk ...
- Experience with Analytics data quality process (HubScan, Observepoint).
- Databases and data manipulation using SQL, relational databases, and Excel.
- Experience with frontend technologies (HTML, Javascript).
- Understanding of client's customer life cycle, customer data touchpoints, and business processes to collect, analyze, and activate this data for various purposes such as marketing, sales, customer service, etc.
- Analytical and complex problem-solving skills.
- Team collaboration skills.
Preferred Skills
- Experience with GA4 and GTM in large and challenging environments.
- Advantage: Experience with Marketing/CMS cloud technologies such as Salesforce (Marketing Cloud, Datorama, DMP, CRM), Adobe (AEM, Analytics), Google (BigQuery) or WordPress/Shopify.
- Knowledge of other reporting and data visualization tools like Google Data Studio, Tableau, and PowerBI/Excel.
About Us
Merkle is a global data-driven customer experience management (CXM) company that helps businesses build and maintain strong relationships with their customers. We are part of dentsu, a multinational media and marketing communications network.
Why Join Us?
- We offer a dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive compensation and benefits package.
- A chance to work with a global team of talented professionals.
How to Apply
If you are a motivated and experienced digital analytics professional looking for a new challenge, please submit your application, including your resume and a cover letter, to our Talent Acquisition Business Partner, Tara Pešić.
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