Digital Marketing Automation Specialist

3 semanas atrás


Lisboa, Lisboa, Portugal Publicis Groupe Tempo inteiro

Job Description

Publicis Groupe, a global leader in the communications industry, is seeking a skilled Digital Marketing Automation Specialist to join our team. As a key member of our marketing team, you will be responsible for creating, executing, and optimizing multichannel campaigns that drive business growth.

Responsibilities

  • Design and implement customer journeys and marketing automation strategies using Adobe Campaign Classic.
  • Develop and execute email marketing/SMS campaigns for various channels, conversion funnels, and A/B testing.
  • Define and manage workflows and audience segmentation.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • At least 2 years of experience in executing marketing automation campaigns on Adobe Campaign Classic.
  • High level of English proficiency - C1 (spoken and written).
  • Advanced knowledge of Excel.
  • Excellent organizational skills and high attention to detail.

Why Join Us?

  • Flexible benefits, including meal vouchers, health insurance, transportation, and more.
  • Growth opportunities, including access to specialized training programs.
  • Online training and development opportunities.
  • Work-life balance, including flexible work arrangements and special days off.

We are committed to building a culturally diverse workforce and welcome applications from underrepresented groups. We are an equal opportunities employer and do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any other protected characteristic.



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