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Freelance Content Strategist – Customer Advocacy Case Studies
2 semanas atrás
We are seeking a creative and versatile copywriter to join our team, focusing on developing compelling customer advocacy stories for a major tech client's customer advocacy programme. The primary goal is to craft inspiring narratives that highlight the transformative power of our client's technology in driving business success, empowering people, and shaping the future of responsible innovation.
The copywriter will play a critical role in bringing to life the human stories behind the technology, capturing how businesses and their leaders leverage our client's solutions to make impactful changes at both cultural and societal levels. This involves leading the creative development of customer stories, conducting interviews with key stakeholders, writing compelling customer stories, and adhering to brand guidelines.
Key Responsibilities:- Lead the creative development of customer stories for the client's programme, a marketing communications engine that showcases business transformations through innovative technology.
- Conduct interviews with key stakeholders to gather insights and information necessary for building the narrative.
- Write compelling customer stories that focus on the people behind the technology, detailing the positive changes enabled by the client's tech solutions.
- Adhere to the brand guidelines, writing all content in American English, while ensuring alignment with legal and compliance policies.
- Proven experience in writing customer advocacy or business transformation stories, with a strong focus on storytelling that highlights human impact.
- Strong interviewing skills with the ability to build rapport and confidence with stakeholders, along with a solid understanding of trending technologies.
- Versatile writing skills, capable of producing long-form articles as well as shorter promotional content such as emails, social media captions, and sales documents.
