Strategic Marketing Expert for Global Business Growth
1 semana atrás
Company Overview
Critical-Software is a pioneering company that combines engineering excellence with a strong sense of purpose, values, and togetherness. Our commitment to delivering top-notch solutions has earned us a trusted partnership with leading companies across various industries.
Job Description
We are seeking an experienced Senior Marketing Professional to join our team as a Business Enablement Executive. This role requires strategic thinking, collaboration, and leadership skills to drive business growth in one of our main divisions. As a Business Enablement Executive, you will work closely with stakeholders to develop and implement marketing campaigns, gather market insights, and build relationships that enhance our brand presence and market penetration.
Key Responsibilities:
- Conduct research to gather industry trends, competitor activities, and customer needs
- Develop and implement marketing strategies tailored to specific verticals
- Lead targeted Account-Based Marketing (ABM) efforts
- Track engagement metrics and report on campaign performance
- Develop and adapt sales collateral, presentations, and marketing materials
- Plan and execute industry-specific marketing campaigns to generate and nurture leads
- Work closely with sales teams to identify, engage, and follow up on new leads and opportunities
- Track and analyze the performance of current initiatives
- Lead relationships with external partners to develop co-marketing initiatives and joint campaigns
Requirements:
- 5+ years of experience in Marketing, Field Marketing, Sales Enablement, or Business Development
- Experience in B2B tech services
- First-hand experience in American business culture or working in an American company
- International experience
- Proficiency in CRM systems, marketing automation tools, and analytics platforms
- Strong project management skills and ability to adapt global strategies to specific industry needs
- Excellent communication and collaboration skills
- Self-starter with hands-on approach and ability to work independently
Estimated Salary: $120,000 - $150,000 per year
Benefits:
- A challenging environment where you can thrive, both personally and professionally
- The opportunity to impact the lives of millions of people while working in critical industries
- Flexible work policies designed to fit your life around your career at Critical-Software
- Fringe benefits and wellbeing programs to support you and your loved ones
- Modern and cozy offices that feel like home
Others:
Critical-Software is an equal opportunity workplace committed to allowing candidates with disabilities or neurodevelopmental conditions to prove their competencies to their full potential. We welcome applications from motivated individuals who share our passion for making a difference.
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