Online Retail Strategy Executive

Há 3 dias


Faro, Portugal Muthuhotelsmgm Tempo inteiro
About the Role

We are seeking an experienced Online Retail Strategy Executive to join our team at Muthuhotelsmgm. This role is responsible for developing and implementing a comprehensive online retail strategy that aligns with the overall business goals.

Key Responsibilities
  1. Market Trend Analysis: Conduct market research to identify trends, competitor activities, and consumer behaviors in the online retail space.
  2. Platform Selection and Management: Choose and manage the e-commerce platform that best suits the business needs.
  3. User Experience Optimization: Ensure an intuitive and seamless online shopping experience by optimizing website design and functionality.
  4. Content Creation and Management: Oversee the creation and management of product listings, ensuring accurate and compelling product information.
  5. Digital Marketing Efforts:
    1. Online Advertising Campaigns: Develop and execute online advertising campaigns to drive traffic and sales.
    2. Search Engine Optimization (SEO): Implement SEO strategies to improve the website's visibility on search engines.
    3. Social Media Engagement: Utilize social media channels for marketing purposes, engaging with the target audience and driving brand awareness.
  6. Customer Journey Improvement: Focus on improving the overall customer journey from browsing to purchase and post-purchase.
  7. Manage online customer support channels to address inquiries, issues, and feedback promptly.
  8. Conversion Rate Optimization: Implement strategies to improve the conversion rate on the website.
  9. Sales Data Analysis: Analyze sales data and customer behavior to identify opportunities for revenue growth.
  10. Inventory Management:
    1. Monitor and manage inventory levels to prevent stockouts or overstock situations.
    2. Ensure timely and accurate order fulfillment processes, including shipping and returns.
  11. Payment Gateway Integration: Oversee the integration and optimization of secure and user-friendly payment gateways.
  12. Data Security: Implement measures to ensure the security of customer data and financial transactions.
  13. KPI Tracking and Reporting:
    1. Define and track key performance indicators (KPIs) to measure the success of e-commerce initiatives.
    2. Provide regular reports to the leadership team, summarizing e-commerce performance and recommending improvements.
  14. Team Collaboration:
    1. Coordinate with marketing teams to align online and offline marketing efforts.
    2. Work closely with IT teams to address technical issues and implement new features or updates.
  15. Regulatory Compliance: Ensure that the e-commerce operations adhere to relevant laws and regulations, such as data protection and consumer rights.


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