Online Retail Business Development Specialist
Há 2 dias
The E-Commerce Manager will be responsible for developing and executing a comprehensive e-commerce strategy for Serenity, ensuring alignment with overall business objectives and brand standards. This individual will possess a strong background in e-commerce management, digital marketing, and sales support, with a passion for the wellness and cosmetic industry.
Main Responsibilities:
1. Develop and execute a comprehensive e-commerce strategy for Serenity, aligned with overall business objectives and brand standards.
2. Manage the website, ensuring it is user-friendly, visually appealing, and functional, which may involve overseeing web development, design, and content updates.
3. Curate and organize product listings (descriptions, images, and pricing content updates) and optimize customer experience.
4. Ensure a positive user experience throughout the customer journey, from browsing to checkout and post-purchase support.
5. Implement effective digital marketing campaigns to drive traffic, engagement, and conversion on the Serenity Spa website (email marketing, social media advertising, pay-per-click (PPC) campaigns, and affiliate marketing).
6. Implement strategies to increase online sales, such as optimizing product pages for search engines (SEO) and improving conversion rates.
7. Manage relationships with third-party suppliers such as shipping carriers, payment processors, and software providers.
8. Ensure accurate inventory management and product categorization.
9. Monitor key performance indicators (KPIs) such as website traffic, conversion rates, average order value, and customer acquisition cost.
10. Stay informed about industry trends, emerging technologies, and competitor strategies, making recommendations for continuous improvement and innovation.
Requirements:
1. Bachelor's degree in Marketing, Business Administration, or related field required; Master's degree preferred.
2. Minimum of 3-5 years of experience in e-commerce management, preferably within wellness, cosmetic, hospitality or luxury retail sector.
3. Proven track record of success in driving online sales and revenue growth through strategic digital marketing initiatives.
4. Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and content management systems (e.g., WordPress).
5. Strong analytical skills, with the ability to interpret data and make data-driven decisions.
6. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and departments.
7. Creative thinker with a passion for innovation and continuous improvement.
8. Flexibility to adapt to a fast-paced and evolving work environment.
9. Advanced skills on Excel and PowerPoint (preferential); Teamwork player; Proactive and able to work under tight deadlines.
10. Fluency in Portuguese and English.
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