Ecommerce Marketing Expert
Há 7 dias
About the Role
At Squarespace, we're seeking a strategic Ecommerce Marketing Expert to drive the growth of our Commerce product offerings. This key role will be responsible for shaping how we position, launch, and scale new ecommerce features that fuel success for businesses of all sizes.
Key Responsibilities
- Develop go-to-market strategies for new Commerce features, defining audience personas and creating compelling messaging to lead integrated launch campaigns across owned, earned, and paid channels.
- Collaborate with Product and Design teams to distill technical details into clear, impactful stories that highlight the value for our customers, turning complex features into engaging narratives.
- Lead GTM efforts across several channels, including website updates, blog posts, social media, email marketing, and press releases, tracking the success of these campaigns and optimizing for maximum impact.
- Develop and implement customer education initiatives that drive awareness, adoption, and long-term usage of new features, helping customers unlock their potential through Squarespace Commerce.
- Partner with Market Research and Customer Insights teams to conduct market and competitive analysis that informs product development and marketing strategies, helping Squarespace stay ahead of trends and gain a competitive edge.
- Work with internationally-focused teams to ensure product updates resonate with audiences around the world, adapting strategies for a globally diverse user base.
Requirements
- 5+ years of experience in product marketing within the tech or ecommerce space, with experience of successful product launches and marketing programs.
- Ability to work across teams, including Product, Marketing, and Creative, with an ability to manage cross-functional campaigns.
- Experience with digital marketing channels, including content marketing, social media, email marketing, and paid advertising.
- Ability to track and interpret marketing data.
- Passion for Squarespace's mission, and a desire to empower creators and entrepreneurs to build their online presence.
- Experience working with website builders or content management systems.
- Hands-on experience with ecommerce tools that demonstrate an understanding of the needs and challenges of online businesses.
- Experience in creating product documentation and collateral.
- Passion for design and user experience.
What We Offer
- A choice between medical plans with an option for 100% covered premiums.
- Fertility and adoption benefits.
- Access to supplemental insurance plans for additional coverage.
- Headspace mindfulness app subscription.
- Global Employee Assistance Program (available January 2025).
- Retirement benefits with employer match.
- Flexible paid time off.
- 20 weeks for parental leave and up to 12 weeks to care for an ill family member.
- Pretax commuter benefit.
- Education reimbursement.
- Employee donation match to community organizations.
- 6 Global Employee Resource Groups (ERGs).
- Dog-friendly workplace.
- Free lunch and snacks.
- Private rooftop.
Salary: $105,500 - $165,000 USD
About Us
Squarespace is a design-driven platform empowering entrepreneurs to build brands and businesses online. We serve millions of customers worldwide with a suite of products that includes websites, domains, ecommerce, marketing tools, and more. Our team of over 1,500 is based in New York City, Dublin, and other locations around the globe.
Our Commitment
We strive to create an inclusive environment where everyone feels valued and empowered to succeed. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.
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