Head of Growth
3 semanas atrás
About this role
We're seeking a highly skilled Commercial Growth Strategist - Marketing Automation Expert to join our Marketing team at Canonical. As a key member of our growth engineering team, you will be responsible for driving commercial outcomes for the company across its portfolio of products and growing the addressable market through digital marketing campaigns, lifecycle management, events, partnerships, and community development.
Key responsibilities
- Lead the growth engineering team, a group of data analysts, performance marketers, lifecycle marketers, and marketing automation specialists responsible for driving the best commercial results for Canonical through data and technology.
- Design, implement, and operate Canonical's marketing technology stack, a dozens of martech applications, from commercial applications (Marketo, Google Analytics, Leandata) to open source solutions (Superset, Kubeflow, WordPress).
- Own reporting and analytics throughout the customer lifecycle from ABM, Multi-Touch Attribution, funnel performance, acquisition costs, and customer retention.
- Develop and track OKRs and conversion rates across the marketing and revenue funnels.
- Optimise lead scoring, lead flow, and cadences to increase conversion rates across marketing and sales.
- Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition.
- Drive Return On Ad Spend optimisation through attribution methodologies, advanced targeting, and channel exploration.
- Ensure marketing data cleanliness and completeness through data governance policies and management practices.
- Champion an experimentation culture by supporting the business with processes, tooling (A/B tests, MAB), and expertise.
What you'll need
- A deep understanding of marketing technology, data analysis, and experimentation.
- Experience with martech applications, including Marketo, Google Analytics, and Leandata.
- Strong analytical and problem-solving skills, with the ability to drive commercial outcomes through data and technology.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
What we offer
- A competitive salary and benefits package.
- The opportunity to work with a talented team of marketing professionals.
- The chance to drive commercial growth and innovation at a leading technology company.
How to apply
If you're a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].
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