Head of Growth
3 semanas atrás
About the Role
The Head of Growth will be responsible for leading the growth engineering team, a group of data analysts, performance marketers, lifecycle marketers, and marketing automation specialists responsible for driving the best commercial results for Canonical through data and technology.
Key Responsibilities
• Design, implement, and operate Canonical's marketing technology stack, a dozen of martech applications, from commercial applications (Marketo, Google Analytics, Leandata) to open source solutions (Superset, Kubeflow, WordPress).
• Own reporting and analytics throughout the customer lifecycle from ABM, Multi-Touch Attribution, funnel performance, acquisition costs, and customer retention.
• Develop and track OKRs and conversion rates across the marketing and revenue funnels.
• Optimise lead scoring, lead flow, and cadences to increase conversion rates across marketing and sales.
• Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition.
• Drive Return On Ad Spend optimisation through attribution methodologies, advanced targeting, and channel exploration.
• Ensure marketing data cleanliness and completeness through data governance policies and management practices.
• Champion an experimentation culture by supporting the business with processes, tooling (A/B tests, MAB), and expertise.
Requirements
An undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering, or a compelling narrative about your alternative chosen path, together with an exceptional academic track record throughout your education years.
A strong analytical mindset with solid evidence of managing projects that drive commercial success.
Knowledge in advanced marketing analytics (media mix modelling, cohort analysis, attribution models), coding/scripting languages (Python, JS, etc), and databases (SQL, etc).
Exceptional management experience, leading analytical, creative professionals to excellence.
Experience in selecting, implementing, and managing a leading-edge martech stack preferably built on open source software.
A track record of building a culture of experimentation across the organisation.
Advanced web analytics and SEO practices across website and SAAS products.
Proven ability of collaborating with senior stakeholders across functions (sales, revenue operations, product, IS...) to turn strategic business and product questions into impactful analytic projects.
What We Offer
We consider geographical location, experience, and performance when shaping compensation worldwide. We revisit compensation annually (and more often for graduates and associates) to ensure we recognise outstanding performance. In addition to base pay, we offer a performance-driven commission structure. We provide all team members with additional benefits, which reflect our values and ideals. We balance our programs to meet local needs and ensure fairness globally.
About Canonical
Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT, and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.
Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.
Canonical is an equal opportunity employer. We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
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