Strategic Marketing Operations Lead
1 dia atrás
Sword Health is revolutionizing the healthcare industry by leveraging technology to predict, prevent, and treat pain. As a Senior Marketing Operations Specialist, you will play a crucial role in driving the efficiency and effectiveness of marketing campaigns. Your focus will be on technical components, ensuring seamless data flows and integrations. You will manage multiple projects concurrently, analyzing campaign performance metrics and providing actionable insights to the marketing team.
Main Responsibilities:
- Manage the execution and optimization of multi-channel marketing campaigns
- Oversee the maintenance and enhancement of marketing databases and CRM systems
- Implement and manage marketing automation tools and workflows
- Ensure seamless data flows between marketing systems, identifying and resolving integration issues
- Analyze campaign performance metrics and provide actionable insights to the marketing team
- Ensure data integrity and compliance with data privacy regulations
- Develop and document standard operating procedures for marketing processes
- Manage multiple projects simultaneously to support various marketing initiatives
- Collaborate with sales and marketing teams to align marketing activities with business goals
- Train and mentor junior team members on marketing operations best practices
- Evaluate, select, and implement new marketing technologies to improve efficiency and effectiveness
Requirements:
- Degree in Marketing, Business, Information Technology, or related field
- 3-5 years of experience in marketing operations or related role
- Proficiency in CRM and marketing automation tools
- Experience with analyzing data and providing insights
- Excellent project management and organizational skills
- Knowledge of data privacy regulations (e.g., GDPR), CAN-SPAM laws, deliverability best practices
- Strong communication and interpersonal skills
- Ability to manage multiple projects simultaneously and meet deadlines
Benefits:
- A stimulating, fast-paced environment with lots of room for creativity
- A bright future at a promising high-tech startup company
- Career development and growth, with a competitive salary
- The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
- A stimulating environment with room for creativity
- A flexible environment where you can control your hours (remotely) with unlimited vacation
- Access to our health and well-being program (digital therapist sessions)
- Remote or Hybrid work policy
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