Customer Data Strategist

Há 5 dias


Leça do Bailio, Porto, Portugal FedEx Group Tempo inteiro

About FedEx

We're a global company built on a philosophy that puts people first. We're committed to diversity and inclusion, and we believe in investing in our employees' growth and development.

Job Description

  • You'll be working with customer data to analyze trends and behaviors, identifying insights that drive engagement strategies.
  • You'll develop audience segments and tailor marketing strategies to specific groups, using data-driven insights to inform your approach.
  • You'll support marketing automation by developing data-driven strategies, including segmentation, lead scoring, and personalized campaigns.
  • You'll create and maintain dashboards and reports that provide actionable insights into customer engagement metrics and campaign performance.
  • You'll monitor and optimize campaign performance by tracking and analyzing results, providing recommendations for improvement.

Your Requirements

  • Expertise in data analysis tools, including SAS, Alteryx, Databricks, SQL, Excel, and data visualization tools like Tableau or Power BI.
  • Experience with marketing automation platforms, including Relay42, HubSpot, Marketo, or Salesforce Marketing Cloud.
  • Strong analytical skills, with the ability to interpret complex data sets and provide actionable insights.
  • Excellent communication and reporting skills, with the ability to present findings and recommendations to technical and non-technical stakeholders.

About This Role

  • A career opportunity within a global company.
  • A chance to work with a diverse team of passionate people.
  • Opportunities for growth and development, including training and on-the-job learning.
  • Access to extensive learning resources to develop your skills and knowledge.
  • Competitive compensation package.


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