Customer Data Strategist
Há 5 dias
About FedEx
We're a global company built on a philosophy that puts people first. We're committed to diversity and inclusion, and we believe in investing in our employees' growth and development.
Job Description
- You'll be working with customer data to analyze trends and behaviors, identifying insights that drive engagement strategies.
- You'll develop audience segments and tailor marketing strategies to specific groups, using data-driven insights to inform your approach.
- You'll support marketing automation by developing data-driven strategies, including segmentation, lead scoring, and personalized campaigns.
- You'll create and maintain dashboards and reports that provide actionable insights into customer engagement metrics and campaign performance.
- You'll monitor and optimize campaign performance by tracking and analyzing results, providing recommendations for improvement.
Your Requirements
- Expertise in data analysis tools, including SAS, Alteryx, Databricks, SQL, Excel, and data visualization tools like Tableau or Power BI.
- Experience with marketing automation platforms, including Relay42, HubSpot, Marketo, or Salesforce Marketing Cloud.
- Strong analytical skills, with the ability to interpret complex data sets and provide actionable insights.
- Excellent communication and reporting skills, with the ability to present findings and recommendations to technical and non-technical stakeholders.
About This Role
- A career opportunity within a global company.
- A chance to work with a diverse team of passionate people.
- Opportunities for growth and development, including training and on-the-job learning.
- Access to extensive learning resources to develop your skills and knowledge.
- Competitive compensation package.
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