Head of Marketing NL: Strategische Pionier voor Merkenportfolio
3 semanas atrás
Koninklijke Verkade, een oer-Hollands bedrijf met sterke historie, is op zoek naar een Head of Marketing NL. Als pionier van de marketing strategie bent u verantwoordelijk voor het merkenportfolio, bestaande uit lokale merken Sultana en Verkade, en het global brand McVities. U ontwikkelt brede marketingstrategieën, beheert portfolio management, conceptontwikkeling en innovatie, media, ATL- en BTL-communicatie.
Als leider van het marketingteam, bestaande uit 6 (senior) brand managers en stagiaires, draait u aan leiderschap door vertrouwen, ownership, vrijheid en zelfkeuzes te laten maken. U rapporteert aan de General Manager NL en heeft een dotted lijn naar de marketingdirecteur Western Europe & Emerging Markets.
We zoeken iemand die naast relevante marketingervaring (10-15 jaar bewezen track record in het bouwen en laten groeien van A-merken in FMCG), ook bezit over de juiste mentaliteit en persoonlijkheid. We streven naar iemand met strategisch sterkte, voldoende common sense, lef en ondernemerschap om keuzes te maken. Idealiter hebt u niet alleen corporate maar ook lokale ervaring. U hebt ervaring in cultuurveranderingen en mensen motiveren en meenemen.
Binnen deze rol bereikt u €110.000 - €130.000 per jaar, afhankelijk van ervaring en kennis. Koninklijke Verkade biedt daarnaast een ruimhartig salarisbeleid, prima reiskostenregeling en 30 dagen vakantie per jaar.
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{"text": "Senior Marketing Lead
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