Product Marketing Specialist
4 semanas atrás
About the Role
At OLX, we're looking for a seasoned Product Marketing Manager to join our Motors business. As a key member of our team, you'll be responsible for developing and executing go-to-market strategies that drive product success.
Your Key Responsibilities
- Create product go-to-market strategies in collaboration with product managers and local market commercial teams.
- Lead the implementation of pre-launch, awareness, acquisition, activation, retention, and post-launch phases, connecting value propositions with user personas.
- Oversee customer response and support product teams to improve adoption and create feedback loops.
- Curate insights from each market and summarize them into applicable categories for product teams.
- Develop and maintain product communication, including key messages, personas, and channels.
- Ensure accurate and contextual messaging across countries, channels, media, and formats.
- Develop communication programs, including workshops and webinars, to onboard local marketing and sales teams.
- Enable product teams to execute successful go-to-market strategies by creating standardized tools and artifacts.
Requirements
- 3-4 years of experience in digital product marketing.
- Strong analytical skills and market research experience.
- Excellent communication and storytelling skills.
- Experience in developing and implementing GTM strategies.
- Collaboration skills to work cross-functionally with product management, marketing, and commercial teams.
- Fluent English language skills.
About OLX
At OLX, we unlock value in our people, stakeholders, and customers. We invest in ourselves and each other to reach our full potential, empowering our teams to innovate and making decisions that listen to a diverse range of voices. We combine the spirit and agility of a startup with our global scale and the backing of Prosus, one of the largest consumer internet groups in the world. We're proud of the positive contribution we make to our planet by enabling more conscious consumption and helping the world make the most of its limited resources through more efficient trade.
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