Digital Marketing Strategist
4 semanas atrás
About the Role
Tonic App is a digital healthcare platform that enables medical doctors to access professional resources and discuss cases. As a Performance Marketing Executive, you will be responsible for delivering and sustaining an ambitious performance marketing plan across all digital paid channels. This role requires a growth mindset, experience in designing and executing campaigns in core channels such as Google Ads, FB Ads, LinkedIn, and Instagram, and self-sufficiency in reporting, analysis, and optimization.
Key Responsibilities
- Manage all of Tonic's performance marketing campaigns
- Manage the campaign budget rigorously
- Monitor all marketing campaigns and improve them when necessary
- Work with designers, copywriters, and other stakeholders to ensure updated assets
- Track competitors' activities
- Understand market niches, positioning, and angles to explore
Qualifications
- Track record of success running paid campaigns across multiple platforms (Facebook, Instagram, Google SEM, LinkedIn)
- 2+ years of experience managing paid mobile campaigns in-house/agency side and deep understanding of the mobile app ecosystem
- Relevant college degree
- Experience in marketing mobile products
- Proficient in MS Excel
- Demonstrable experience designing and implementing successful marketing campaigns
- Basic design skills with low-code design tools (e.g. Canva)
- Solid knowledge of SEO, web analytics, and Google Adwords
- Self-starter, get it done mentality
- Excellent communications skills
- Strong analytical and project management skills
What We Offer
- Our team is our best asset
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