Digital Marketing Strategist

4 semanas atrás


Porto, Porto, Portugal Tonic App Tempo inteiro

About the Role

Tonic App is a digital healthcare platform that enables medical doctors to access professional resources and discuss cases. As a Performance Marketing Executive, you will be responsible for delivering and sustaining an ambitious performance marketing plan across all digital paid channels. This role requires a growth mindset, experience in designing and executing campaigns in core channels such as Google Ads, FB Ads, LinkedIn, and Instagram, and self-sufficiency in reporting, analysis, and optimization.

Key Responsibilities

  • Manage all of Tonic's performance marketing campaigns
  • Manage the campaign budget rigorously
  • Monitor all marketing campaigns and improve them when necessary
  • Work with designers, copywriters, and other stakeholders to ensure updated assets
  • Track competitors' activities
  • Understand market niches, positioning, and angles to explore

Qualifications
  • Track record of success running paid campaigns across multiple platforms (Facebook, Instagram, Google SEM, LinkedIn)
  • 2+ years of experience managing paid mobile campaigns in-house/agency side and deep understanding of the mobile app ecosystem
  • Relevant college degree
  • Experience in marketing mobile products
  • Proficient in MS Excel
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Basic design skills with low-code design tools (e.g. Canva)
  • Solid knowledge of SEO, web analytics, and Google Adwords
  • Self-starter, get it done mentality
  • Excellent communications skills
  • Strong analytical and project management skills

What We Offer
  • Our team is our best asset


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