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Marketing Content Strategist

2 meses atrás

Porto, Porto, Portugal Fedex Eu Tempo inteiro

About the Role

We are seeking a highly skilled Marketing Content Strategist to join our team at FedEx Eu. As a key member of our Marketing team, you will be responsible for crafting engaging and on-brand content for multiple channels, including website, email, social media, product pages, and landing pages.

Key Responsibilities

  • Craft compelling content for diverse audiences, with strong editing and adaptation skills across various formats (blogs, social media, video scripts).
  • Develop comprehensive GTM strategies for new product launches and campaigns across the FedEx service portfolio.
  • Collaborate with cross-functional teams to ensure content is aligned with European and Local business goals and brand guidelines.
  • Monitor the performance of content and GTM initiatives, using data-driven insights to optimize future campaigns.

About You

The ideal candidate will have a strong understanding of go-to-market strategies, product positioning, and brand messaging, with experience in multi-channel campaign execution. You will be able to leverage market research and customer insights to inform strategy, with proficiency in digital marketing best practices and metrics. Additionally, you will have exceptional organizational skills, with the ability to manage multiple projects, balance priorities, and meet deadlines.