Strategic Brand Content Lead
1 semana atrás
Company Overview
The company is a leading global biopharmaceutical organization dedicated to discovering, developing, and delivering innovative medicines that help patients overcome serious diseases.
Job Description
This role involves collaborating with cross-functional teams to develop campaigns aligned with brand objectives, customer needs, and regulatory requirements. The ideal candidate will work closely with the Brand Lead and Customer Experience Strategist to implement campaigns that follow the strategic brand plan.
Salary
$85,000 - $110,000 per year.
Job Responsibilities
- Create, edit, and review scientific content for marketing and awareness campaigns, including materials like brochures, websites, videos, and social media.
- Ensure that campaigns and user journeys meet customer needs and that all content is clear, concise, and tailored to target audiences.
- Focus on content efficiency, collaborating with global teams and external agencies for content creation, adaptation, and localization, utilizing a lean reutilization approach.
- Engage with the content production team to ensure accurate, effective content delivery and act as the main contact for aligning content with product launches and business goals.
- Stay updated on marketing trends, working with the Customer Experience Strategist to ensure innovation and optimize content based on data and best practices.
- Lead discussions on campaign tradeoffs, KPIs, and success metrics.
- Collaborate with BI&A teams to use advanced analytics to refine tactics.
- Work with medical, regulatory, compliance, and legal teams to ensure all content meets necessary guidelines.
- Manage multiple projects and prioritize tasks based on business objectives and deadlines.
Required Skills and Qualifications
- Proven ability to meet commercial and broader performance objectives.
- Experience in creating promotional materials with a strong interest in marketing and disease awareness.
- Skilled in influencing, collaboration, and project management.
- Background in project management and product launches.
- Experience managing budgets.
- Proficient in using analytical models and translating BI&A insights into actionable tactics.
- Expertise in customer strategy, content production, and digital marketing.
- High fluency in English.
- Sales experience is a plus.
- Strategic mindset, familiar with customer journeys (HCP, Patient, Payor), and capable of building content plans based on user data analysis.
Benefits
The company offers a candidate the opportunity to be part of a leading global biopharmaceutical organization, working on innovative and impactful campaigns in key therapeutic areas.
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