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Digital Sales and Marketing Manager

1 semana atrás

Faro, Portugal Muthuhotelsmgm Tempo inteiro
Job Overview

Muthuhotelsmgm is seeking a highly skilled Digital Sales and Marketing Manager to lead our e-commerce efforts. This role will be responsible for developing and executing a comprehensive digital sales and marketing strategy that drives business growth.

Key Responsibilities
  1. Market Research: Conduct market research to identify trends, competitor activities, and consumer behaviors in the online retail space.
  2. Platform Selection: Choose and manage the e-commerce platform that best suits the business needs.
  3. Customer Experience: Ensure an intuitive and seamless online shopping experience by optimizing website design and functionality.
  4. Product Listings: Oversee the creation and management of product listings, ensuring accurate and compelling product information.
  5. Digital Marketing Strategies:
    1. Online Advertising: Develop and execute online advertising campaigns to drive traffic and sales.
    2. Search Engine Optimization (SEO): Implement SEO strategies to improve the website's visibility on search engines.
    3. Social Media Engagement: Utilize social media channels for marketing purposes, engaging with the target audience and driving brand awareness.
  6. Customer Journey: Focus on improving the overall customer journey from browsing to purchase and post-purchase.
  7. Manage online customer support channels to address inquiries, issues, and feedback promptly.
  8. Conversion Rate Optimization: Implement strategies to improve the conversion rate on the website.
  9. Sales Data Analysis: Analyze sales data and customer behavior to identify opportunities for revenue growth.
  10. Inventory Management:
    1. Monitor and manage inventory levels to prevent stockouts or overstock situations.
    2. Ensure timely and accurate order fulfillment processes, including shipping and returns.
  11. Payment Gateway Integration: Oversee the integration and optimization of secure and user-friendly payment gateways.
  12. Data Protection: Implement measures to ensure the security of customer data and financial transactions.
  13. KPI Tracking:
    1. Define and track key performance indicators (KPIs) to measure the success of e-commerce initiatives.
    2. Provide regular reports to the leadership team, summarizing e-commerce performance and recommending improvements.
  14. Team Collaboration:
    1. Coordinate with marketing teams to align online and offline marketing efforts.
    2. Work closely with IT teams to address technical issues and implement new features or updates.
  15. Regulatory Compliance: Ensure that the e-commerce operations adhere to relevant laws and regulations, such as data protection and consumer rights.