Lifecycle Marketing Lead

Há 7 dias


Lisboa, Lisboa, Portugal GrabJobs Tempo inteiro
Role Summary

We are looking for an experienced professional to lead and shape our email marketing and lifecycle automation strategy to drive engagement, retention, and conversion as the Team Leader for CRM & Lifecycle. You will leverage your CRM expertise to optimize customer journeys, improve marketing automation, and ensure data-driven decision-making.

Key Responsibilities:
  • Lead the CRM & Lifecycle function, setting the vision and strategy for email marketing, customer engagement, and retention initiatives.
  • Develop and execute CRM & lifecycle strategies to enhance customer engagement and retention.
  • Define and track key performance indicators (KPIs) for CRM and lifecycle campaigns, ensuring continuous optimization through A/B testing and data-driven insights.
  • Manage the email marketing strategy, including campaign execution, automation, segmentation, and personalization.

What We Offer
  • A dynamic and international work environment.
  • The opportunity to work on challenging projects and contribute to the company's growth.
  • A competitive compensation package.

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