Senior ASO/ASA Manager
4 semanas atrás
Job Title: Senior ASO/ASA Manager
About the Role:
We are seeking a highly skilled Senior ASO/ASA Manager to join our team at Joyteractive. As a key member of our marketing team, you will be responsible for developing and implementing ASO strategies to increase visibility and mobile app downloads for our games portfolio.
Key Responsibilities:
- Develop and implement ASO strategies to optimize app store rankings
- Monitor and analyze keywords, metadata, and app descriptions for all available localizations
- Conduct A/B tests of app icons, screenshots, videos, and descriptions
- Create custom flows and work with CPP and CSL
- Analyze competitors' ASO strategies and monitor trends
- Maintain and improve the featuring direction
- Plan and run Apple Search Ads campaigns to maximize diversification and scaling across keywords and GEOs
Requirements:
- 3+ years of experience in ASO/ASA management
- Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, etc.)
- Experience in testing marketing creatives
- Experience with CPP and CSL
- Experience with ASO tools (AppFollow, ASOdesk, etc.)
- Analytical skills and ability to interpret data to make decisions
- English language proficiency at a level sufficient to read, analyze international data, trends, and communicate with partners
What We Offer:
- 18 business days of compensated day-offs
- 8 paid Personal Days a year + 1 day is added every year
- Flexible Public Holidays policy
- Individual budget for training and growth
- 100% Sick Leave compensation
- Payment for wear and tear on equipment while using a personal computer
- Remote work
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