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Marketing and Sales Enablement Manager
1 semana atrás
Key Responsibilities:
- Conduct research to gather insights into industry trends, competitor activities, and customer needs within target markets
- Develop and implement marketing strategies to support market growth and penetration
- Lead targeted Account-Based Marketing (ABM) efforts to identify and engage high-value accounts
- Plan and execute industry-specific marketing campaigns to generate and nurture leads
- Work closely with sales teams to identify, engage, and follow up on new leads and opportunities
Requirements:
- 10+ years of experience in marketing, field marketing, sales enablement, or business development
- Experience in B2B tech services and international markets
- Strong leadership skills and ability to adapt global strategies to specific industry needs
- Proficiency in CRM systems, marketing automation tools, and analytics platforms
