Digital Platform Manager
1 semana atrás
We are looking for a highly skilled Digital Platform Manager to join our team at Nestl's Portugal.
About the Role:
The successful candidate will be responsible for managing the day-to-day content related activities of our digital channels, including our website and mobile app. This role requires excellent technical skills, attention to detail, and strong communication abilities.
Main Responsibilities:
- Manage digital boutiques content to drive sales and leads
- Update the content management system (set-up, test and activate) with the latest content (copy and visuals) for both global and local campaigns, as per Operational Plan guidelines
- Ensure the product catalogue and services are updated and the product descriptions are consistent from one digital platform to the other (including NESPRESSO app, mobile and web site), in all available languages
- Ensure all visuals are up to date, web optimized and cleared from a digital rights prospective
- Edit and update existing digital material (banners, web pages) to gain agility in managing digital assets, aligned with HQ guidelines
- Optimize the user experience to increase conversion
- Liaise with eCommerce Coordinator and eCommerce Manager to ensure a seamless experience and optimized purchasing path from call-to-actions to landing pages (including search optimization - SEO)
- Define and implement all eMerchandising activities as aligned with the eCommerce Coordinator
- Ensure the implementation of e-personalization local activities to drive a best-in-class customer experience & performance
Requirements:
- 2 years' experience in webmastering/eCommerce platforms management (including mobile) - ideally but not mandatory
- Experience in Website running (Content Management, eMerchandising and personalization)
- Experience in Drupal and SEO optimization is a plus
- Understanding of the online acquisition activities and their impact on eCommerce sites is a plus
- Deliver web-ready marketing materials based on predefined specifications & creatives is a plus
- Accuracy, reliability & vigilant attention to detail
What We Offer:
A competitive salary of approximately €45,000-€55,000 per year, depending on experience, plus benefits and opportunities for professional growth.
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