Conversion Rate Optimisation Specialist

About the Role

We are seeking a skilled Conversion Rate Optimisation Specialist to join our team at Block Labs. As a key member of our operations department, you will play a crucial role in improving conversion rates across all our digital platforms.

As the CRO Specialist, you will be responsible for improving the percentage of website and app visitors who take a desired action, such as making a purchase, downloading a resource, or engaging with a product. You will work closely with product, developers, UX, and the data team to drive event tracking implementation, design and execute A/B tests, and identify best practices to improve user engagement and conversions.

Key Responsibilities:

• Conversion Optimisation Strategy: Develop and execute a comprehensive conversion optimisation strategy across all brands, ensuring that key user touchpoints are optimised for maximum engagement and conversion rates.
• Event Tracking & Implementation: Collaborate with product managers and developers to set up, refine, and optimise event tracking across our websites and apps.
• A/B Testing & Experimentation: Design, launch, and analyse A/B and multivariate tests to identify opportunities for conversion improvement.
• Data Analysis & Reporting: Work with our internal data team to define what metrics and KPIs should be reported on, and ensure the accuracy of the data being captured.
• Collaborative Work: Partner closely with product, development, marketing, and design teams to align on goals and ensure that CRO efforts are fully integrated with broader product and marketing strategies.
• Identify Best Practices: Stay on top of CRO and UX/UI best practices and industry trends, implementing new ideas and strategies that can further enhance the user journey across platforms.
• Funnel Optimisation: Analyse user flows, conversion funnels, and behaviour to pinpoint areas of friction, and recommend strategies to reduce drop-off rates and increase conversion rates.
• Documentation & Knowledge Sharing: Document all CRO experiments, processes, and learnings to ensure the team benefits from a library of insights and best practices.
• Continuous Improvement: Maintain a mindset of continuous improvement, regularly reviewing performance metrics, user behaviour data, and the competitive landscape to refine strategies and achieve optimal results.

About You:

• Experience: 3+ years of experience in conversion rate optimisation, data analytics, or a related field. Experience in ecommerce, fintech, or iGaming sectors is highly advantageous.
• Technical Skills: Strong proficiency in using CRO tools (e.g., Google Optimize, Optimizely, VWO) and web analytics platforms (e.g., Google Analytics, Amplitude, Hotjar, Clarity).
• Data-Driven Mindset: Ability to analyse large data sets, extract meaningful insights, and use data to inform decisions.
• A/B Testing Expertise: Proven track record of designing and running successful A/B and multivariate tests with a strong understanding of statistical significance and test result interpretation.
• Collaboration & Communication: Excellent communication skills with the ability to work cross-functionally with product managers, developers, designers, and data analysts to execute CRO initiatives.
• eCommerce Experience: Strong experience in optimising conversion rates for ecommerce platforms, with a focus on enhancing user journeys, increasing transaction completion rates, and driving online sales.
• Multi-Brand Optimisation: Proven ability to manage and execute conversion strategies across multiple brands in different industries simultaneously, ensuring tailored approaches for each unique product and audience.
• User Experience Focus: Strong understanding of user experience (UX) principles and how they intersect with CRO. Knowledge of user flow optimisation, UI best practices, and funnel performance.
• Problem-Solving Ability: Proactive problem solver with the ability to identify areas of improvement, develop solutions, and drive measurable impact on key metrics.
• Attention to Detail: Meticulous in tracking, analysing, and testing to ensure accuracy and effectiveness in CRO efforts.
• Adaptability: Comfortable working in a fast-paced, dynamic environment with the ability to pivot strategies based on new data and findings.
• Industry Adaptability: A strong willingness and capacity to quickly learn and immerse yourself in the specific industry dynamics; crypto, fintech, iGaming.