Digital Marketing Campaign Specialist

Há 2 dias


Braga, Braga, Portugal Nestlé Sa Tempo inteiro

About Nestlé Sa

Nestlé Business Services (NBS) is a key player in the Nestlé Group, providing a wide range of services to enable the company to engage with millions of consumers worldwide.

We are a multicultural and diverse team of professionals who are passionate about digital innovation and driving continuous improvement processes.

Position Overview

The NBS Integrated Marketing Services (IMS) team is looking for a skilled Digital Marketing Campaign Specialist to provide excellent customer experience by deploying campaigns across various communication channels.

A Day in the Life

Work closely with Nestlé brands to create engaging email, push notification, and SMS campaigns based on predefined strategies.

Create HTML content using templates, ensuring accuracy and adherence to brand guidelines.

Implement database segmentation on email marketing tools to enhance campaign effectiveness.

Design customer journeys according to brand guidelines, tailoring experiences to meet individual needs.

Develop A/B tests to optimize engagement and improve deliverability rates.

Monitor campaigns, analyzing KPIs to inform data-driven decisions.

Ensure seamless campaign execution by adhering to best practices and maintaining strong relationships with stakeholders.

What You Need

Bachelor's or Master's degree in Marketing, Digital Marketing, Communication Design, or related field.

Experience with email marketing tools such as MailChimp, RDStation, E-Goi, or similar platforms.

Familiarity with HTML and CSS is essential for creating visually appealing content.

Excellent analytical skills, with the ability to interpret data and make informed decisions.

Strong communication skills, with proficiency in English (spoken and written).

Ability to learn new technologies and adapt to changing work methods.

**Estimated Salary:** €45,000 - €60,000 per year, depending on location and experience. Our competitive salary reflects our commitment to attracting top talent.



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