Strategic Demand Generation Manager

2 semanas atrás


Porto, Porto, Portugal Infraspeak Tempo inteiro

Job Title: Strategic Demand Generation Manager

Description:

We're on a mission to build a world-class team at Infraspeak, a cutting-edge Intelligent Maintenance Management Platform. As our Strategic Demand Generation Manager, you'll lead and scale our demand generation strategy across multiple channels, combining organic growth, paid media, inbound marketing, and outbound efforts. Your primary responsibility will be to build and optimize an Account-Based Marketing (ABM) approach, taking it to the next level of sophistication.

About the Role:

  1. Lead the demand generation strategy, combining inbound and outbound marketing efforts to create and capture demand across multiple channels.
  2. Collaborate with the Head of Performance Marketing and Head of Sales Development to align efforts and maximize results.
  3. Orchestrate cross-functional campaigns incorporating organic growth strategies, paid media, SEO, social media, email marketing, and more.
  4. Optimize and scale our Account-Based Marketing (ABM) approach, ensuring personalization and precision in targeting key accounts.
  5. Oversee demand creation/capture through organic and paid channels to ensure a balanced pipeline.
  6. Build robust frameworks for lead generation and nurturing, ensuring seamless handover to the sales team.
  7. Track, measure, and optimize key metrics such as lead quality, conversion rates, cost-per-acquisition (CPA), and return on ad spend (ROAS).
  8. Develop and manage the demand generation budget to maximize impact while ensuring cost-efficiency.
  9. Ensure that our demand generation efforts are scalable and future-proof as we continue to grow.

Requirements:

  • 6-8 years of experience in a leadership role within demand generation, preferably in a B2B SaaS environment.
  • Proven experience managing and scaling ABM strategies, inbound and outbound marketing, and paid media campaigns.
  • Expertise in orchestrating demand generation operations across multiple channels, including SEO, paid search/social, content marketing, email marketing, and events.
  • Strong understanding of marketing automation tools, CRM systems, and lead nurturing processes.
  • Analytical mindset with the ability to measure, analyze, and optimize key performance metrics such as MQLs, SQLs, and revenue pipeline.
  • Excellent leadership and collaboration skills, with experience managing cross-functional teams and working alongside sales departments.
  • A strategic, growth-oriented mindset combined with hands-on experience in execution.
  • Ability to communicate complex strategies clearly and inspire both your team and stakeholders.
  • Strong problem-solving skills with a data-driven approach to decision-making.
  • Curiosity, grit, and a passion for staying ahead of industry trends.
  • Positive attitude and a sense of humor—vital for navigating fast-paced environments.

What We Offer:

  • Flexible working hours and remote-friendly culture.
  • Competitive salary and perks.
  • Modern office with everything you need, located in central Porto.
  • A startup environment, where you will see the company (and yourself) grow beyond a dozen people to a worldwide reference in the field.
  • A balanced work environment where you will have autonomy, responsibility, ownership, and freedom to make mistakes and to learn from them.
  • Regular events to promote knowledge sharing and team engagement.


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