Demand Generation Director

3 semanas atrás

Porto, Porto, Portugal Infraspeak Tempo inteiro

Unlock Growth with Infraspeak

At Infraspeak, we're on a mission to revolutionize the way teams work together. As our Demand Generation Director, you'll play a crucial role in driving our next growth phase by orchestrating a best-in-class demand generation operation.

Key Responsibilities:

  • Lead the demand generation strategy, combining inbound and outbound marketing efforts to create and capture demand across multiple channels.
  • Collaborate with the Head of Performance Marketing and Head of Sales Development to align efforts and maximise results.
  • Orchestrate cross-functional campaigns incorporating organic growth strategies, paid media, SEO, social media, email marketing, and more.
  • Optimise and scale our Account-Based Marketing (ABM) approach, ensuring personalisation and precision in targeting key accounts.
  • Oversee demand creation/capture through organic and paid channels to ensure a balanced pipeline.
  • Build robust frameworks for lead generation and nurturing, ensuring seamless handover to the sales team.
  • Track, measure, and optimise key metrics such as lead quality, conversion rates, cost-per-acquisition (CPA), and return on ad spend (ROAS).
  • Develop and manage the demand generation budget to maximise impact while ensuring cost-efficiency.
  • Ensure that our demand generation efforts are scalable and future-proof as we continue to grow.

What We're Looking For:

  • 6-8 years of experience in a leadership role within demand generation, preferably in a B2B SaaS environment.
  • Proven experience managing and scaling ABM strategies, inbound and outbound marketing, and paid media campaigns.
  • Expertise in orchestrating demand generation operations across multiple channels, including SEO, paid search/social, content marketing, email marketing, and events.
  • Strong understanding of marketing automation tools, CRM systems, and lead nurturing processes.
  • Analytical mindset with the ability to measure, analyse, and optimise key performance metrics such as MQLs, SQLs, and revenue pipeline.
  • Excellent leadership and collaboration skills, with experience managing cross-functional teams and working alongside sales departments.
  • A strategic, growth-oriented mindset combined with hands-on experience in execution.
  • Ability to communicate complex strategies clearly and inspire both your team and stakeholders.
  • Strong problem-solving skills with a data-driven approach to decision-making.
  • Curiosity, grit, and a passion for staying ahead of industry trends.
  • Positive attitude and a sense of humour—vital for navigating fast-paced environments.

What We Offer:

  • Flexible working hours and remote-friendly culture.
  • Competitive salary and perks.
  • Modern office with everything you need, located in central Porto.
  • A startup environment, where you will see the company (and yourself) grow beyond a dozen people to a worldwide reference in the field.
  • A balanced work environment where you will have autonomy, responsibility, ownership, and freedom to make mistakes and to learn from them.
  • Regular events to promote knowledge sharing and team engagement.

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