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Global Digital Experience Coordinator
2 meses atrás
SECURITAS GROUP
Securitas is a world-leading safety and security solutions partner that helps make your world a safer place. By leveraging technology in partnership with our clients, we offer a broad portfolio of value-enhancing services and solutions integrated across the security value chain – from on-site services to advanced monitoring, comprehensive risk prediction and advisory services.
With around 341 000 employees in 44 markets, our innovative, holistic approach with local and global expertise makes us a trusted business partner to many of the world’s best-known companies. Benefitting from almost nine decades of deep experience and guided by our values of integrity, vigilance, and helpfulness, we create sustainable value by helping our clients optimize their operations and protect what matters most - their people and assets.
SECURITAS IT
Securitas IT creates capabilities and powerful technology needed to fulfil Securitas business strategy to be client centric, data driven, and people focused. We transform, build and protect our IT landscape in a cost-efficient a sufficient way. We lead a diverse and inclusive global organization with approx. 900 co-workers within IT.
The role
The Global Digital Experience Coordinator supports the coordination of digital marketing change management and geo-expansion with a particular focus on marketing automation and chatbot implementation on public websites. This role assists in building internal capabilities to drive successful digital marketing and tracks adoption and other success metrics and KPIs on an aggregated level.
The role focuses on helping individual stakeholders and local marketers understand, adjust to, and adopt new practices, playbooks, and marketing tools that a project is implementing. Following a project delivery, it also tracks continuous value realization and success.
Expected value
The Global Digital Experience Coordinator will support driving the adoption and outcomes of new ways of working for digital marketing by working with other marketing functions in the business, thereby maximizing the value of our digital marketing platforms.
Expected value include:
- Supporting the successful implementation of new functionalities and marketing automation tools/practices.
- Assisting in ensuring business value through clear KPIs, consistent tracking, and analytics to improve processes and optimize ROI.
- Helping design and execute well-packaged training experiences for local markets in our organization, in a fit-for-purpose and cost-effective way.
- Contributing to a consistent framework for change management across initiatives.
- Assisting in the reusability of playbooks (business processes) and digital tools across projects and geographies.
- Supporting pragmatic and value-generating implementation of marketing automation and chatbot tools and processes.
- Maintaining a clear and up-to-date view of the status of change management activities.
- Providing clear coaching for new people, both centrally and locally in markets, on how we drive digital experiences for marketing.
Responsibilities
The Global Digital Experience Coordinator supports the global responsibility to manage and safeguard the processes and technology for:
- Digital marketing, including data management, tracking, and analytics to maximize ROI and efficiency.
- Chatbot channels on our public websites.
- Supporting the strategic direction and development of our marketing, including:
- assisting in managing requirements towards the lead management and opportunity management process,
- helping to manage requirements towards the public website team (and potentially other teams),
- contributing to driving synergies between CRM capabilities and marketing automation.
- Working with local markets to help define their digital marketing strategy.
- Recommending actions to the Sales/Management teams based on insights from our digital channels.
You will also contribute to influence areas below.
Digital Marketing community
- Communicating on new functionalities through Workplace & other available channels.
- Liaising with the marketing community to share best practices.
- Helping to manage key user community and increase user adoption.
Geo expansion & Adoption
- Supporting the adoption of DX processes and technologies across new markets.
- Assisting in the development of new and innovative growth strategies.
- Supporting continuous adoption in existing markets.
- Ensuring KPIs alignment with the business and updating regularly
- Regularly providing KPIs status and addressing issues with the division leads (or markets).
- Coordinating and planning full implementation of new functionalities.
- Analyzing usage per functionality and working with the business stream to decide on enhancements or removal of functionalities.
Training & support
- Coordinating training material into existing training routines and processes.
- Working with, and supplying requirements to, the Change Management team to create and maintain a one-stop-shop for Digital Marketing and Chat.
- Providing hands-on training when needed.
- Training the Client Excellence Platform AMS team to manage tickets and incidents.
Requirements
The Global Digital Experience Coordinator is a budding professional with a relevant degree and preferably some certifications, and hands-on experience from participating in digital change management initiatives.
- Previous experience required working with marketing automation, chatbot and webpages.
- 2-4 years of experience in supporting technology-enabled transformation initiatives, with recent experience in the digital experience profession/area.
- Relevant university degree in Technology, People, and/or Business Management.
- Basic knowledge/proficiency in digitalization and associated methodologies, techniques, processes, and approaches.
- Experience in working in an international environment and being considerate of cultural differences.
- Fluency in English.
- Openness to international travels (from time to time).
In this position, credibility as a Project Manager and a combination of soft and management skills are important. These include:
- Basic budget and cost management skills.
- Strategic thinking and planning: ability to juggle multiple goals and deadlines in the context of the big picture.
- Virtual team collaboration and development: ability to learn from and effectively contribute to virtual teams, communities, and across several different projects in the portfolio.
- Facilitation, negotiation, and problem resolution skills: ability to build a strong network and relationships at various levels with technology and solutions, customers, and vendor groups.
- Strong verbal and written communication.
- Strong presentation skills.
Other
In addition, due to our business needs, we are also open for Spanish speaking candidates, as an additional language.
NOTE: English speaking is a must, and Spanish speaking would be advantageous.
What we offer
At Securitas we believe in doing the right thing and doing it well. For our customers and our employees. Our employees come from all walks of life and bring with them many talents and perspectives. We aim for diverse representation throughout the company, and we are committed to equal pay, safe working conditions, gender balance and an inclusive work environment with a wide range of skills and development opportunities.
If it all sounds good to you, don’t hesitate and apply
