Product Marketing Specialist IT sector

We build the future with the essence of excellence: Your Talent, Our Technology, an unstoppable team at the forefront of the digital age, inspired by the harmony and innovation of Japanese culture. Our motto is #Imagine.Change. Imagine a place where your ideas are not only welcomed but are the driving force behind our evolution. In our company, we invite you to be the architect of your own success, exploring innovative projects and constantly challenging your limits. #LetPeopleSucceed. It's not just a job; it's an adventure of discovery and continuous learning. Here, every day is an opportunity to learn something new, collaborate with the best, and be part of something truly extraordinary. Furthermore, in our work culture, diversity and inclusion are fundamental pillars. We value unique voices and celebrate the richness they bring to our team. Together, we are building an environment where everyone thrives. About the Role As a Product Marketing Manager for Portugal, you will play a key role in driving profitable business growth and strengthening our brand positioning in the Portuguese market. You will be responsible for leading the product marketing strategy across multiple IT business lines, ensuring a differentiated value proposition and the successful implementation of the regional strategy locally. Key Responsibilities Define and implement the local marketing plan aligned with regional priorities and commercial objectives. Lead Product Marketing activities for multiple IT business lines, including product positioning, value proposition development, competitive analysis, and creation of sales enablement materials. Develop and manage strategic content (presentations, key messaging, case studies, digital materials, sales assets, etc.). Support marketing budget allocation and management. Collect, analyze and interpret market insights, trends and competitive data to identify opportunities and improve performance. Drive demand generation by acquiring and qualifying leads, optimizing CRM usage and pipeline conversion. Plan and execute integrated marketing and sales campaigns in collaboration with commercial teams. Define, build and optimize the digital sales funnel to support new customer acquisition and revenue growth. Requirements 3+ years of experience in marketing, with at least 1 year in Product Marketing or marketing within the IT sector. Bachelor's or Master's degree in Marketing, Business Administration, Economics or related field. Previous experience working with CRM systems. Experience in a multinational environment is a plus. Proficiency in Excel and Office productivity tools. Fluent in English; other languages are an advantage. Empathetic, proactive, analytical, solution-oriented and results-driven, with strong communication and cross-functional collaboration skills. What do we offer? Professional growth: continuous development, training, and career plan. Work-Life Balance: flexible schedule. Excellent Work Environment: We love celebrating our successes as one big family. Don't miss out on our Christmas parties, Summer Party, and other charitable and sports events. We even have a band and DJ who always cheer us up with the best music Flexible Compensation: Tickets Restaurant + Medical insurance. The Ricoh Group promotes equal opportunities, recognizing and developing its employees based on merit and actively combating any form of discrimination. We believe that diversity is an essential factor for creativity, dynamism, and excellence within our organization. All of our professional opportunities are open to people with disabilities. If you want to join a passionate team, tackle exciting challenges, and shape the digital future, we're looking for you Discover how your talent can drive the next era of technology. Join us and be part of the revolution that's transforming the tech landscape. Your future awaits here #IMAGINE.CHANGE #LetPeopleSucceed