-- Product Marketing Manager

Wait a minute. Deep inside you are looking for a new adventure with… Freedom: feeling free to work remotely or hybrid and being trusted to deliver
Ambition: growing up surrounded by smart colleagues driven to create something big
Impact: contributing to transform people lives at scale and feel your own impact in the company
And you deserve it because: Effective Market Strategy Execution: you demonstrated success in deploying market entry and growth strategies that significantly increase market share and customer base.
Impactful Product Messaging: You have a proven expertise in developing resonant messaging that significantly enhances customer engagement and boosts sales.
Leadership and Team Synergy: You have strong leadership with a record of driving cross-functional teams to achieve cohesive product launches and marketing initiatives.
You also happen to want to use your experience as an awesome Product Marketing Manager to contribute to impacting the lives of thousands of people?
Then this job might be for you
This is a full-time position, carried out from our beautiful offices in Lisbon, Dubaï or from the comfort of your couch. French and English fluency is required. But maybe YOU WONDER WHAT'S OUR STORY ? -------------------------------
At Paradox, we are convinced that people do not want "just a job" anymore.
We are all craving to have an impact through our professional journey. Some want to start their own venture, some want to become an intrapreneur in their current organization, some others just want their day-to-day tasks to have more meaning.
PARADOX HAS ONE GOAL: TO EMPOWER PEOPLE AND ORGANIZATIONS TO LIVE THEIR TRUE AMBITIONS. But where do we start?
If you have an interest in personal development, you probably already know that:
Making things happen is a real struggle when you don't know what truly inspires you and how to get there ;
Available resources are either boring or full of crazy unsubstantiated theories .
It needs to change, and we're here to make it happen
? OUR AMBITION IS TO MAKE SUCCESS THE ONLY POSSIBLE OUTCOME FOR OUR CLIENTS (WHATEVER SUCCESS MEANS FOR THEM), BY CRAFTING INNOVATIVE & CAPTIVATING BREAKTHROUGH EXPERIENCES. In other words, we want to make personal growth as entertaining as watching Netflix. How, you might be wondering?
We travel the world and surround ourselves with top entrepreneurs (Richard Branson - Founder of Virgin, Marc Simoncini - Founder of Meeting, Fred Mazzella - Founder of BlablaCar), world athletes (Frederick Bousquet - World record in 50m free swimming, Frank Leboeuf - WorldCup Footballer), and artists (Gad Elmaleh - Comedian, Barry Osborne - Producer of Lord of the Rings and Matrix) ;
We reverse engineer their strategies for achieving success and lean on the latest researches about neuroscience ?;
We deliver trainings & educational contents around Power Skills (critical thinking, productivity, leadership, public speaking, coaching, stress management, etc.), self-growth and performance, through a balanced set of e-learning programs, events and edutainment videos .
From one well-known Founder to a team of +50 people today (and counting), this approach has paid off and enabled us to exceed 2 million followers on social networks, and to have thousands of people attending our online events and training courses.
TOGETHER, WE ARE DRIVEN BY ONE DREAM: Helping 100 000 people achieve their dream and display their pictures on what we call the "100 000 dreams wall" ;
Giving our clients access to constant personal growth by reinventing their learning experience ;
Have Will Smith and Richard Branson in our next documentary.
And that's where you come in. YOUR MISSION -------------------------------
Revenue Growth Objective: Your mission is to double the revenue share attributed to our "PXL" e-learning programs compared to our "PXS" product line from 20% to 40%.You report directly to the VP Marketing
1. Define and Communicate Strategic Market Positioning:
Conduct Market Research: Understand customer needs, competitive dynamics, and industry trends through deep market analysis and refine marketing tactics accordingly to maintain a competitive edge.
Develop Product Positioning and Messaging: Create compelling messaging that clearly differentiates the product in the competitive landscape.
Plan and Execute Go-to-Market Strategies: Lead the planning and execution of effective go-to-market strategies to ensure successful product launches and market penetration.
Develop International Market Strategies: Tailor marketing strategies to fit international markets, including localization and adaptation to regional nuances and regulations.
Develop Partnerships Strategy: Formulate and execute a comprehensive strategy for collaborating with partners (e.g., agencies, influencers) to enhance brand and market reach.
2. Create Content and Foster Product Advocacy: Develop Irresistible Offers: Design compelling and attractive promotions and packages that effectively incentivize purchase, enhance customer value, and distinctly position our products in the marketplace.
Craft High-Quality Marketing Materials: Produce engaging marketing materials such as case studies, product sheets, white papers, and blog posts to support sales and marketing initiatives.
Gather and Apply Customer Insights: Collect and integrate customer feedback into product development and marketing strategies to better meet market demands.
Map and Enhance the Customer Journey: Delve deep into customer journey mapping to tailor marketing efforts and enhance user experience throughout the customer lifecycle.
Foster Community Engagement: Cultivate a vibrant community around the product by fostering open dialogue, responding to feedback, and nurturing strong relationships with users and advocates to build brand loyalty and advocacy.
3. Drive Leadership and Enhance Team Collaboration: Foster Cross-Functional Collaboration: Cultivate a collaborative environment by facilitating open communication and joint initiatives between marketing, sales, product development, and customer service teams to align efforts and achieve shared objectives.
Manage Resource Allocation: Oversee the distribution of resources, including budget, tools, and people, to maximize productivity and efficiency across marketing projects and campaigns.
Develop Team Skills: Identify skill gaps and organize training sessions or workshops to enhance the competencies of the marketing team, ensuring they remain at the forefront of industry trends and best practices.
DO YOU RECOGNIZE YOURSELF? -------------------------------ExperienceAt least 3 yrs of experience as a Product Marketing Manager. Even better if it was in the E-learning industry.
PersonalityA fascination with understanding consumer motivations, purchasing behaviors, and decision-making processes.
Strong skills in project management and strategic planning to ensure timely and successful product launches.
Skills in forming and managing partnerships and collaborations with external agencies, influencers, and other stakeholders.
Strong understanding of various digital marketing channels, including email marketing, social media, PPC, and content marketing.
LanguageFrench: Native or bilingual
English: Fluent
IT MIGHT NOT BE FOR YOU ?-------------------------------You don't like to be challenged and grow in your job
You don't like receiving or giving tough feedbacks You don't usually try to improve the processes in place: if they are here, there is a reason
You like to have very specific tasks assigned to you that won't evolve in the course of a year
You like to be told what to do or how to do something on a daily basis
None of the following reflects your personal interests: personal development / coaching / professional growth / education / edtech / teaching / edutainment / impact startups
Your only driver is joining a full-remote company: yes, our company culture is cool, but we want people to care about our mission, products, and their job
JOIN US IF YOU CRAVE-------------------------------Growth & Ambition Being surrounded by top team who strive to perform whilst being in a good mood
?? No more bosses, but ongoing conversations to support your professional development
? Being part of an ambitious company with a lot of growth opportunities
Impact & Meaning Playing a crucial role in the development of a company whose content and products are enjoyed by millions of people
Waking up in the morning knowing you are making a difference: we receive messages every day from clients who have successfully lost weight, quit smoking, reach a mile stone in their business, built better relationships, and made positive changes in their lives.

But that's not all, we believe that driven people deserve… Freedom & Well Being ? A company culture based on autonomy & accountability
Flexible working hours
A remote culture from day one with the freedom to work from wherever you want
Magnificent offices in Dubai and Lisbon: you're at home worldwide
? Standing desks paid by the company, if you live far from our offices
Macbook: to be the most efficient in your work
350€ per year paid by the company to take care of yourself (for your gym, or dance class or whatever make you feel great)
150€ per year paid by the company to boost your knowledge (books, education): we are passionate about learning and want to support your growth)
1:1 coachings: a Paradox coach supporting you personally or professionally to live your best life
? Annual team building HOW TO APPLY -------------------------------That job description resonated with you?
Click on "Apply for this position" and fill out a short questionnaire (7 to 8 minutes) to tell us more about yourself and send us your CV
Hiring process A 6 to 8 minutes application survey. A 15-30 minutes video call with Timy, our HR, to assess the fit between the position, the company, and your own career path.
A video-call focused on your career with Quentin, VP Marketing, to review your background & see how we can match your desires with our needs.
A culture-fit video call to check in depth the alignment between you and our values and culture.
Reference calls to get in-depth insights about how you work in different environments, make your onboarding easier, and give everybody on the team the insurance to be surrounded by A-Players.
Welcome aboard About our hiring processOur recruitment process is tailored to do our best to avoid that you or us realize that we're not a perfect fit in two or six months. It might seem long, but every step serves a purpose and will allow us to get to know you better as much as it'll help you understand more where you'll be stepping in.
We also want you to have time to ask all of your questions regarding your job description, the long-term vision of your team and the company, our values, with the relevant interlocutor in front of you.
The steps mentioned above can be rearranged depending on yours and the interviewer's availability.
How to nail your Paradox application? Tailor your CV & application to our specific job description and company. Attention to detail is important as an employee as it is as an applicant
Complete the different steps of the application process in a timely manner, to ensure you don't miss out on this opportunity
Help us organize calls with your previous managers (or colleagues and/or clients depending on context and positions) at the end of the recruitment process.
Prepare your interviews and the questions you will ask at each step, depending on who's conducting it.

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