Crm Campaign Manager
2 meses atrás
The next step of your career starts here, where you can bring your own unique mix of skills and perspectives to a fast-growing team.
Metyis is a global and forward-thinking firm operating across a wide range of industries, developing and delivering AI & Data, Digital Commerce, Marketing & Design solutions and Advisory services. At Metyis, our long-term partnership model brings long-lasting impact and growth to our business partners and clients through extensive execution capabilities.
With our team, you can experience a collaborative environment with highly skilled multidisciplinary experts, where everyone has room to build bigger and bolder ideas. Being part of Metyis means you can speak your mind and be creative with your knowledge. Imagine the things you can achieve with a team that encourages you to be the best version of yourself.
We are Metyis. Partners for Impact.
What we offer Enjoy a high level of responsibility and immediate client interactions under the guidance of senior team members
Help our clients to target, measure, and improve mission-critical business metrics and generate a demonstrable return on investment
Collaborate closely with partners, strategy consultants, and data engineers in a flat and agile organization where personal initiative is highly valued
Become part of a fast-growing international and diverse team
What you will do In this role, you will drive the execution of multi-channel communications for clients, aimed at strengthening brand loyalty, increasing customer engagement and retention, driving revenue, and ultimately increasing customer lifetime value (LTV).
Campaign Execution: Develop, A/B test, and optimize email campaigns, including segmentation, targeting, and personalization to improve customer experience and ROI.
Performance Metrics: Analyze campaign KPIs (ROI, conversion rates, etc.) and provide insights to inform future strategies, delivering regular action-oriented reports.
Collaboration: Work with cross-functional teams (design, content, product) to ensure consistent messaging and alignment with brand guidelines.
Calendar Management: Oversee the email marketing calendar and ensure timely delivery of campaigns.
Compliance: Maintain email database accuracy, ensuring compliance with GDPR and other relevant regulations.
Cross-Department Collaboration: Partner with internal client teams and external vendors to ensure smooth campaign development from content, data, and tech perspectives. Collaborate with Data & BI to integrate backend setups, UAT, and tracking in the execution process.
Trend Monitoring: Stay updated with industry trends, best practices, and emerging CRM technologies.
What you'll bring Fluent in Romanian and English (written and verbal).
4+ years in a CRM role with proven success in CRM & Marketing strategies.
Expertise in email marketing platforms, SMS, In-App push notifications, and navigation-based publicity like targeted banners (e.g., Acoustic, HubSpot, Salesforce Marketing Cloud, Emarsys, other) and analytics tools.
Strong understanding of customer behavior, data analysis, and reporting.
Analytical and process-oriented with strong attention to detail.
Basic knowledge of HTML and experience in banking or financial services.
University degree (Business, Marketing, or Marketing Communications).
Proactive, self-starter with a team-player attitude, confident in collaborating with various stakeholders.
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