Retail and Trade Marketing Manager

4 semanas atrás


Loures, Portugal Tintas Robbialac Tempo inteiro

O Grupo Internacional Cromology é o 4º maior Grupo Europeu de Tintas, o qual por seu lado, pertence ao Grupo Japonês Nippon Paint, o 4º maior grupo mundial de tintas, com uma faturação superior a 8 biliões US$ e emprega mais de 35.000 Colaboradores.
A Robbialac pertence ao Grupo Cromology, é a marca de tintas líder em notoriedade em Portugal, emprega 300 Colaboradores e dispõe de uma rede de retalho de 60 Lojas.

Para participar num ambicioso projecto de crescimento, a Robbialac, situada em S. João da Talha, Loures, vamos admitir um (M/F):
Retail and Trade Marketing Manager
- Liderar a definição e implementação estratégica de Marketing de retalho para a rede lojas Robbialac, nomeadamente no Retail-Mix (sortido, promoção, serviços, etc.)
- Definir, implementar e animar o(s) plano(s) de Trade Marketing e ativação nos canais, nomeadamente o plano de marketing das marcas e plano promocional por canal, em colaboração Brand Managers e Gestores de Canal Comerciais
- Desenvolver Atividades Ad-hoc de Clientes
- Implementação e controlo do plano anual de acções, designadamente campanhas de media, PdV/Shopper Marketing, ações de trade e argumentários de venda;
- Monitorização das principais tendências de mercado, ações da concorrência e “customer insights”
- Disponibilidade para deslocações (internas e/ no estrangeiro) até 20%
- Formação superior em Gestão, Marketing ou equivalente;
- Experiência mínima de 5 anos e sólido track record em função similar, nomeadamente ao nível de customer / trade marketing e/ou retail marketing, em áreas de negócio como FMCG, eletrónica de consumo, têxtil, etc. (preferencial);
- Sólidos conhecimentos de MS Office e gestão de categorias/planogramas
- Fortes aptidões de comunicação interpessoal e negociação;
- Know-how necessário à função, drive, orientação para resultados, forte capacidade analítica e de planeamento estratégico, organização e empreendedorismo comercial, com níveis elevados de empatia e resiliência;
- Experiência com tipologias diversas de clientes (ex. Prosumer vs Consumer, B2B / B2C)
- Domínio de Inglês (falado e escrito)
- Integração numa equipa dinâmica com ambicioso projeto de crescimento;
- Pacote salarial atrativo de acordo com a experiência demonstrada;
- Regime de trabalho híbrido;
- Seguro de saúde e de vida;
- Outros benefícios: dias adicionais de descanso/férias, protocolos de descontos com parceiros locais, etc



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