Manager, B2B Marketing, Digital Demand Generation
5 meses atrás
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a
culture of inclusion
for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
Manager, B2B Marketing, Digital Demand Generation
Who Is Mastercard
Be part of a team that brings the best of Mastercard to our customers. The Data & Services (D&S) team and solutions fuel growth for Retail and Commerce partners globally by providing innovative services in the areas of Loyalty, Personalization and Business Experimentation.
Role Overview
The Manager, B2B Marketing, Digital Demand Generation, D&S will work closely with our sales, industry segment, field marketing and product marketing teams as well as global media teams and agency partners to develop and execute digital B2B campaigns with an emphasis on LinkedIn (both paid and organic social). Reporting to the VP of B2B Marketing Operations, this role within the Data & Services Marketing Operations Team will be engaging and influencing stakeholders across the organization with respect to B2B campaign development, campaign budgets and campaign outcomes.
The Role:
- Align closely with the D&S Segment, Field, and Product Marketing teams and oversee the planning and implementation of B2B digital marketing campaigns. Recommend / Build / and use digital channels and tools such as programmatic advertising, LinkedIn ads, personalized micro-sites, and remarketing campaigns to engage and re-engage target audiences.
- Develop and execute a robust strategy and calendar to track and amplify organic social posts and thought leadership content.
- Plan and execute A/B testing to optimize ad creative, targeting, and landing pages using data and analysis for improved campaign performance.
- Collaborate with cross-functional teams, including the marketing and creative teams, to align messaging and ensure consistent brand representation.
- Work closely with external partners, including advertising agencies, designers, and media vendors to innovate on creative, coordinate campaigns and ensure deliverables and budgets are met.
- Create a consistent measurement and reporting framework to monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and provide actionable insights and recommendations to achieve maximum ROI (Return on Investment).
- Prepare regular reports to communicate campaign performance, key findings, and recommendations to stakeholders.
- Stay up to date with industry trends and emerging paid media platforms and techniques to maximize campaign effectiveness and identify new opportunities.
All About You:
- 7+ years of relevant marketing experience in the fundamentals of media planning, digital reporting, budget management, and forecasting in the B2B tech sector, preferably with SaaS or Professional Services.
- A results driven marketer with a passion for paid-media and you thrive in a fast-paced, collaborative, and global organization.
- Must have previous experience with paid LinkedIn advertising and a history of positive campaign performance and demonstrating growth in B2B social following and engagement.
- You have a strong understanding of core B2B marketing tactics and measurement practices with an in-depth knowledge of paid media platforms, advertising principles, and best practices.
- Creative mindset with a keen eye for detail and design aesthetics.
- Goal-focused, self-motivated, detail-oriented, and organized with the ability to manage multiple projects simultaneously. To be successful, you will be capable of getting into the weeds, while seeing and executing against strategic business objectives.
- Strong analytical skills, with a strategic and analytical mindset and the ability to interpret data and draw actionable insights when tracking and reporting on campaign performance metrics. You enjoy developing content strategies to drive traffic and conversions, while being driven by data and insights.
- Experienced in building organizational relationships, partnering with, and influencing teams while commanding the respect of the individuals on the team. You love to collaborate. You have experience working closely in cross-functional teams to develop new and innovative solutions.
- Skilled in operating in complex matrix structures and working in fast paced environments with different teams, across different time zone
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