Consumer Experience B2B

1 semana atrás

LindaaVelha, Portugal Nestle Operational Services Worldwide SA Tempo inteiro

**POSITION SNAPSHOT**

Location: Linda-a-Velha, Portugal
Company: Nestlé Nespresso

Full-time

Type of Contract: Permanent
Degree/master’s degree

+3years of experience

***

Working at Nestlé means you'll join the world's largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future. We are looking for a **Consumer Experience B2B** to join our **Nespresso’s Consumer Insights & Experience team**. You will be responsible for developing, executing and implementing the B2B customer experience strategy. You should also continuously improve the B2B customer experience, based on omnichannel customer feedbacks, data & insights and always oriented on value creation for Nespresso.

Join this team and discover Nespresso

**A DAY IN THE LIFE OF A CONSUMER EXPERIENCE B2B**

**Detail, execute and implement the customer onboarding and retention strategy for B2B across all touchpoints**
- Develop local onboarding and retention campaigns and manage the development of creative concepts;
- Create operational planning of onboarding and retention campaigns;
- Execute and implement customer onboarding and retention campaigns with support from B2B Commercial, PR, Brand & (Corp.) Communications department (e.g. for drafting communication content), by using of correct and complete campaign briefings, acting as SPOC, and conducting pre/post evaluations;
- Set-up and implement (CRM) onboarding and retention programs (e.g. reward programs), with support from the PR, Brand & (Corp.) Communications department (e.g. for drafting communication content);
- Develop local acquisition campaigns for SOHO in close collaboration with B2B Commercial and manage the development of creative concepts;

**Operationalize the B2B Customer Experience Strategy after sign-off by the B2B channel**
- Develop and adapt visual material for the B2B channel and key customer-specific visual materials;
- Support the B2B department in customer-specific marketing activities, e.g. local activation;
- Execute lead generation activities for SOHO, while proactively exploring new lead generation strategies and tactics, and analysing the efficiency of the lead generation activities;

**Continuously improve the B2B customer experience**
- Analyze the quality of the B2B customer experience, based on customer feedback and internal and external data & insights, in close collaboration with Data Analysts;
- Benchmark local performance with international best practices and local competitive environment;
- Track and optimize consumer experience campaigns for B2B customers;
- Provide recommendations for continuous improvement in the consumer experience for B2B customers, using insights and recommendations provided by the B2B department;
- Own the CRM calendar.

**WHAT WILL MAKE YOU SUCCESSFUL**
- University degree in marketing, commercial or equivalent and Business Administration, Economics
- Minimum of 3 years’ experience in similar position in B2B (direct sales) environment
- Good business acumen and at ease with analytical skills with the ability to bring conclusions to actionable plans
- Worked for a brand with an FMCG mindset (e.g. innovation speed, high business sense)
- Experience in managing B2B stakeholders (preferable)
- Proficiency in English
- Good command of the following tools/ softwares, Excel, Snowflake, SPSS & PowerBI
- Solid relational and communication skills to manage different stakeholders
- Ability to analyze campaign performance data and provide recommendations based on insights
- Ability to plan and prioritise different projects effectively
- Ability to think creatively within construct of given budget and to manage multiple requirements
- Strong passion for consumer experience and openness to learn and develop in this area
- Analytical, structured thinker, problem-solver and results-oriented

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