Consumer Experience B2B

2 semanas atrás

LindaaVelha, Lisboa, Portugal Nestle Operational Services Worldwide SA Tempo inteiro

POSITION SNAPSHOT

Location:
Linda-a-Velha, Portugal

Company:
Nestlé Nespresso

Full-time

Type of Contract:
Permanent

Degree/master's degree

  • 3years of experience
***Working at Nestlé means you'll join the world's largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future. We are looking for a
Consumer Experience B2B to join our
Nespresso's Consumer Insights & Experience team. You will be responsible for developing, executing and implementing the B2B customer experience strategy. You should also continuously improve the B2B customer experience, based on omnichannel customer feedbacks, data & insights and always oriented on value creation for Nespresso.

Join this team and discover Nespresso

A DAY IN THE LIFE OF A CONSUMER EXPERIENCE B2B

Detail, execute and implement the customer onboarding and retention strategy for B2B across all touchpoints

  • Develop local onboarding and retention campaigns and manage the development of creative concepts;
  • Create operational planning of onboarding and retention campaigns;
  • Execute and implement customer onboarding and retention campaigns with support from B2B Commercial, PR, Brand & (Corp.) Communications department (e.g. for drafting communication content), by using of correct and complete campaign briefings, acting as SPOC, and conducting pre/post evaluations;
  • Setup and implement (CRM) onboarding and retention programs (e.g. reward programs), with support from the PR, Brand & (Corp.) Communications department (e.g. for drafting communication content);
  • Develop local acquisition campaigns for SOHO in close collaboration with B2B Commercial and manage the development of creative concepts;

Operationalize the B2B Customer Experience Strategy after sign-off by the B2B channel

  • Develop and adapt visual material for the B2B channel and key customerspecific visual materials;
  • Support the B2B department in customerspecific marketing activities, e.g. local activation;
  • Execute lead generation activities for SOHO, while proactively exploring new lead generation strategies and tactics, and analysing the efficiency of the lead generation activities;

Continuously improve the B2B customer experience

  • Analyze the quality of the B2B customer experience, based on customer feedback and internal and external data & insights, in close collaboration with Data Analysts;
  • Benchmark local performance with international best practices and local competitive environment;
  • Track and optimize consumer experience campaigns for B2B customers;
  • Provide recommendations for continuous improvement in the consumer experience for B2B customers, using insights and recommendations provided by the B2B department;
  • Own the CRM calendar.

WHAT WILL MAKE YOU SUCCESSFUL

  • University degree in marketing, commercial or equivalent and Business Administration, Economics
  • Minimum of 3 years' experience in similar position in B2B (direct sales) environment
  • Good business acumen and at ease with analytical skills with the ability to bring conclusions to actionable plans
  • Worked for a brand with an FMCG mindset (e.g. innovation speed, high business sense)
  • Experience in managing B2B stakeholders (preferable)
  • Proficiency in English
  • Good command of the following tools/ softwares, Excel, Snowflake, SPSS & PowerBI
  • Solid relational and communication skills to manage different stakeholders
  • Ability to analyze campaign performance data and provide recommendations based on insights
  • Ability to plan and prioritise different projects effectively
  • Ability to think creatively within construct of given budget and to manage multiple requirements
  • Strong passion for consumer experience and openness to learn and develop in this area
  • Analytical, structured thinker, problemsolver and resultsoriented

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