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Marketing Analyst
3 semanas atrás
**Role Purpose**:
Ensure B2B eCommerce journeys are optimized in terms of customer journeys, UI/UX; Manage and track digital projects’ implementation in alignment with a wide range of teams and external suppliers; Track performance and optimize unassisted and assisted eCommerce journeys; Optimize ROI of digital marketing campaigns; Monitor results and identify opportunities for continuous improvement.
**Main Responsabilities**:
- Manage B2B eCommerce journeys, with focus on improving UX/UI and customer journeys, optimizing conversion, and implementing new functionalities.
- Define business requirements to develop B2B eCommerce capabilities, communicate with technical Squads and manage implementation projects, in alignment with technical teams.
- Define communication strategy to improve digital sales conversion; coordination of the digital marketing campaigns plan for equipment and accessories.
- Ensure the update of campaigns/promotions and commercial offer content within deadlines.
- Track performance of B2B eCommerce journeys, identifying and implementing improvements.
- Work closely with Go to Market teams, Product, Logistics, Brand and Digital teams in order to manage and improve eCommerce journeys;
- Analyse and understand campaigns results and channel performance, following the main KPI’s;
- Ensure that branding guidelines and UX best practices are followed.
- Build executive documents and presentations to support proposed initiatives and projects;
- Coordinate the work of back-office operations’ team members and interns, when applicable.
**Ideal Background**:
- Bachelor’s or Master’s Degree (or equivalent) in Management, Marketing, Marketing Management, Economics or similar;
- 4 - 5 Years of experience in similar roles;
- Strong problem-solving skills with an emphasis on business development;
- Focus on goals and deadlines planning;
- Analytical capabilities with a strong desire to deliver and develop;
- Good communication and presentation skills;
- PMO and implementation of projects end-to-end (from insights and data analysis, presentation of the solution to stakeholders and implementation of the solution);
- Understand customer journeys and Digital Marketing strategies;
- UX and UI principles understanding;
- Agile methodologies understanding is a plus;
- Understanding of industry trends, market and customer dynamics and contribute to digital business strategy;
- Comfortable working with a wide range of stakeholders and functional teams;
- Good Office skills;
- Familiarity with digital tools (eg.: Adobe Analytics);
- Portuguese/English language proficiency.
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