Brand Activation Manager

6 meses atrás

Lisboa, Portugal Galp Tempo inteiro

Galp is an energy company committed to develop efficient and sustainable solutions in its operations and in the integrated offers provided to its clients. We create simple, flexible and competitive solutions for the energy and mobility needs of both industrial and individual consumers. Our portfolio includes multiple types of energy - from renewable electricity to natural gas and liquid fuels.

We contribute to the economic development of the 10 contries in which we operate and to the social progress of our host communities. We are, therefore, leaders in our sector in the main sustainability indexes worldwide. We are 4 geographies, 49 nationalities and more than 6.000 experiences waiting to be shared.

We are looking for people with strength, passion, determination and vision to be part of our growth. Will you accept the challenge?

Let´s Regenerate the Future Together

**Brand Activation Manager**

**Missão**

Estabelecer impacto de marca em patrocínios, eventos e iniciativas relevantes para o posicionamento estratégico e comercial da marca Galp, otimizando o investimento de forma a gerar o maior retorno possível, assegurando elevados níveis de notoriedade.

**Responsabilidades**
- Planear, coordenar e executar eventos de marca, desde pequenos encontros até grandes patrocínios, garantindo a entrega de experiências impactantes para os participantes, bem como resultados de elevado impacto;
- Desenvolver estratégias criativas de ativação de marca, alinhadas com os objetivos de marketing e comunicação da empresa;
- Definição de cronograma de ação de acordo com as necessidades das áreas comerciais;
- Planear e executar eventos de negócio 360º;
- Gestão aprofundada das várias áreas de negócio, para melhor entendimento de objetivos comerciais;
- Trabalhar em colaboração com diversas áreas para garantir a sinergia entre a ativação de marca e os objetivos de cada área;
- Gerir fornecedores, orçamentos e cronogramas de eventos, garantindo o cumprimento dos objetivos estabelecidos;
- Maximizar o impacto das ativações de marca, aumentando a visibilidade e a participação do público-alvo;
- Criar experiências memoráveis e envolventes para os participantes, alinhadas com os valores e identidade da marca;
- Avaliar o desempenho das ações, identificando oportunidades de melhoria, partilhando insights e aprendizagens com as diversas equipas envolvidas;
- Colaborar com equipas internas e fornecedores externos para garantir o sucesso dos eventos e ativações.

**Pretendemos**
- Licenciatura em Marketing, Comunicação, Relações-públicas ou similar;
- Experiência mínima de 3 a 5 anos em funções similares ou em funções de marketing/comunicação, em empresas com comprovado valor de investimento em ativação de marca;
- Domínio da língua inglesa e bons conhecimentos de espanhol (preferencial);
- Bons conhecimentos de informática na ótica do utilizador: Office 365 (Excel - nível intermédio/avançado, Word, aplicações colaborativas);
- Experiência comprovada em planeamento, organização e execução de eventos com ativação de marca;
- Habilidades sólidas de comunicação, capazes de interagir com diversos públicos e stakeholders;
- Criatividade para desenvolver conceitos inovadores de ativação de marca;
- Capacidade de trabalhar sob pressão e gerir múltiplas tarefas simultaneamente;
- Conhecimento das tendências atuais da indústria de eventos e ativação de marca;
- Familiaridade com a gestão de equipas de promotores e staff de eventos;
- Boa capacidade de comunicação escrita e verbal;
- Forte capacidade de relacionamento interpessoal e espírito de Equipa;
- Rigor no tratamento de informação;
- Boa capacidade analítica e sentido crítico;
- Forte dinamismo.

**_Diversity Commitment_**
- At Galp, we promote equality of opportunity and treatment of people regardless of gender, age, religion or belief, different capabilities, sexual orientation, political ideology, race or ethnicity. We believe that diversity creates value and strengthens the Group´s relationships and culture._

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