Portugal Loyalty Lead

4 semanas atrás

Lisboa, Portugal bp Tempo inteiro

Location
- Portugal - Lisbon
- Travel required
- Up to 10% travel should be expected with this role
- Job category
- Marketing
- Relocation available
- Relocation may be negotiable for this role
- Job type
- Professionals
- Job code
- RQ071747
- Experience level
- Intermediate

Job summary

**Entity**:
Customers & Products
**Job Family Group**:
Marketing Group
**Job Summary**:
As a key strategic pillar of bp’s growth agenda, our mobility and convenience businesses are the shop window to our brand for consumers and businesses alike. We are a brand with heritage for consumers and as the world transitions to low carbon fuel, we believe bp/Aral will continue to play a core role for consumers missions when they are on the go, be that for fuel, food and drinks for now, food and drinks for later, electric mobility, our business is changing and growing to future proof our brand.

The customer sits at the heart of our business’ transition and as Marketing professionals, we want individuals who can play a meaningful role in shaping our offer and bringing it to life for our customers both in and out of store. We are looking for professionals who can work in a fast paced and changing environment pivoting plans and resources to seek out value for both the short term financial delivery and long term brand success.

In particular for this role, we are looking for a customer and commercial focused, innovative and Loyalty and Marketing professional that thrives and delivers in a 24/7 fast paced and continuously changing retail business. A Loyalty expert with deep knowledge and experience across all aspects of Loyalty program management and CRM, with special focus on Loyalty partnerships, technologies, platforms infrastructure and innovation. Together with the Loyalty Advisor, this role will drive the further development of our Loyalty platforms and Customer Engagement programs, by maintaining our current Loyalty and Strategic Marketing Partnerships (and establishing new, value-generating partnerships), by effectively managing our Loyalty suppliers and partners, working closely together with internal units like Opex and I&E and always having the customers’ needs top of mind.

**Join our team in Portugal and advance your career as Loyalty Lead**

In this role you will:

- Leading all Loyalty activities, incl. local strategy development (in strong collaboration with regional Loyalty team), operationalization, technology, Loyalty campaigns, full customer life cycle management and CRM
- Responsible for local Loyalty technical platform management and improvement, incl. CLM5 & COMARCH & SMF
- Responsible for implementing local Loyalty/PAYBACK technology and innovation, incl.
- Manage all technical processes and links within local loyalty schemes and partners
- Leading external partnerships
- Further generates, establishes and then manages new loyalty partnerships (both short-term campaign-based but also strategic)
- Lead our reward processes and activities, both digital (e.g. mobile redemption) and in-store (e.g. rewards catalogue/immediate rewards)
- Responsible for all dimensions of the POLA, our non-PAYBACK promotion platform, incl. technical set-up, alignment
- Responsible for communicate with OPEX for Loyalty customer service
- Collaborate with Central teams to bring new loyalty platforms, processes, tools and innovation into the market
- Works closely with I&E to improve service and system quality and stability, and with local OPEX and Ops to communicate effectively to our dealers/partners
- Implement and leads local Loyalty projects (e.g. Ultimate Club)
- Manages ASP budget for Loyalty innovation projects (e.g. mobile redemption, PAYBACK PAY, hybrid accounts)

You will need to be successful in:

- Proficiency in English (Portuguese AND/OR Spanish would be advantage)
- 5+ years in a marketing role with Loyalty focus AND experience in a leadership role
- Excellent customer analytics background/experience, a quantitative mind-set
- Experience with Loyalty and CRM programs, both from a technical and business perspective
- Demonstrated expertise in Direct marketing / Segmentation and contact plan set up
- Experience in driving marketing programs and campaigns
- Ideally European experience in Retail environment
- Excellent technical marketing experience at all levels inclusive cross country
- Demonstrated financial delivery capabilities (Budget planning, RCOP, Performance management)
- Demonstrated 3rd Party management, ongoing relationship and performance management

At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to encouraging an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are important, so we offer benefits to enable your work to fit with your life.

**Travel Requirement**

Up to 10% travel should be expected with this role
**R

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