Digital Lead Generation Manager

Overview

Location: Remote / UAE / Portugal / UK - Option to relocate to Dubai post Probation Period
Company: Kompetenza
Department: Marketing & Sales
Reports To: Sales Director

Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies.

Role: Manager of Lead Generation — to build and implement a digital infrastructure for acquiring new customers in multiple territories. The role focuses on developing a multi-channel lead generation strategy using CRM (Salesforce), marketing automation, AI-powered lead generation tools, LinkedIn marketing, Google AdWords, SEO, and digital campaigns. This is an exciting opportunity to build a lead generation engine from the ground up with advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies.

Responsibilities

- Lead Generation Strategy & Execution
- Design and implement a scalable lead generation system to acquire customers in multiple regions
- Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting
- Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach
- Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies
- CRM & Marketing Automation Infrastructure
- Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking
- Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns
- Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting
- Digital Marketing & SEO Optimization
- Develop and execute SEO strategies to enhance online visibility and organic lead acquisition
- Optimize website landing pages and content strategy for lead conversion
- Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads
- Track key lead generation KPIs, ensuring performance optimization and ROI maximization
- Data-Driven Optimization & Analytics
- Implement lead scoring and segmentation models to identify high-converting prospects
- Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies
- Use AI-powered analytics and automation to continuously optimize lead generation efforts
- Collaboration & Leadership
- Work closely with the sales team to align lead generation strategies with revenue goals
- Coordinate with content marketers and designers to create compelling assets that drive engagement
- Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients

Requirements

Key Requirements

Must-Have Skills & Experience

- 3+ years of experience in lead generation, digital marketing, or demand generation
- Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar)
- Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation
- Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization
- Expertise in data-driven marketing, campaign performance tracking, and conversion optimization
- Strong understanding of B2B sales funnels and outbound/inbound lead generation

- Soft Skills & Personality
- Strategic thinker with a data-driven mindset
- Proactive and hands-on — able to build processes from scratch
- Excellent project management and execution skills
- Strong communication and stakeholder management skills

Benefits

- Why Join Kompetenza?
- Build a lead generation machine from the ground up — a scalable system
- Work with cutting-edge AI and automation tools to optimize sales outreach
- High earning potential — competitive salary with performance-based commission
- Remote work flexibility with a global team

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