Product Marketing Strategist

4 semanas atrás

Lisboa, Lisboa, Portugal Marketing Tip Tempo inteiro
About CoW DAO

We're a mission-driven organization dedicated to protecting Ethereum users from the dangers of DeFi. Our goal is to support the development of essential products and services, such as CoW Protocol, CoW Swap, MEV Blocker, and CoW AMM, while funding values-aligned projects through the CoW Grants Program.

Our Products

We're proud to offer a suite of innovative products that cater to the needs of the DeFi community. Our flagship product, CoW Protocol, is the second-largest DEX aggregator by monthly volume, while MEV Blocker is a category leader, involved in ~4% of all Ethereum transactions. CoW AMM is the only live AMM that protects LPs from LVR (loss-versus rebalancing).

About the Role

We're seeking a strategic and creatively-driven Product Marketing Manager to drive messaging and campaign development across our product suite. As a key member of our core team, you'll have the opportunity to shape our essential products and contribute to the Ethereum ecosystem.

Key Responsibilities
  • Create and execute effective go-to-market strategies for product and feature launches, working closely with the business development, product, engineering, and data teams
  • Drive consumer understanding of our product benefits through always-on initiatives that speak to consumer need states
  • Understand our target audiences, qualitatively and quantitatively, then craft insight-rich narratives that speak to those audiences both rationally and emotionally
  • Continually develop sharp insight into industry trends, then craft product narratives that position our products in relation to those trends
  • Synthesize complex product capabilities into succinct customer benefits
  • Brief internal creative resources to develop campaign ideas and assets, as needed, and help shape the work to be as effective as it can be
  • Define success metrics, in partnership with the data team, and regularly report on performance against those metrics
  • Develop and maintain great relationships with internal teams to understand needs, metrics, roadmaps, processes, blockers, and more; drive collaboration between marketing, product, engineering, and research teams wherever possible
  • Ultimately own the execution of marketing campaigns and initiatives, ensuring they are delivered on time with a high degree of strategic and creative excellence
What We Offer
  • Flexible work environment: Join our hub in Lisbon or work remotely
  • Token plan: Have a stake in our mission and shape the future of CoW DAO
  • Periodic gatherings: Enjoy opportunities to connect with the rest of the team through regular trips
  • Conference allocation: Stay up-to-date with ecosystem advancements using our conference budget
  • Learning budget: Use our learning budget to support your higher ambitions
  • Hardware budget: Take advantage of a hardware budget to acquire the necessary equipment
  • Make an impact: You are joining a startup where you can make a huge difference. Your work matters
  • Flat hierarchies mean fewer processes and bureaucracy - see more of your ideas come to life
  • Flexible work and vacation times: Prioritize work-life balance through our robust, flexible work policy and vacation allowance
  • Growth: If you're someone who loves taking the initiative and getting things done, CoW offers lots of opportunities for your individual growth
Our Culture

We're a collaborative and autonomous team that values impact, ownership, simplicity, and team spirit. We believe that our products and services benefit from our diverse backgrounds and experiences. All qualified applicants are considered for positions regardless of race, ethnic origin, age, religion or belief, marital status, gender identification, sexual orientation, or physical ability.

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