Product Marketing Strategist
4 semanas atrás
CoW DAO is a pioneering organization dedicated to safeguarding Ethereum users from the risks associated with DeFi. By supporting the development of CoW Protocol, CoW Swap, MEV Blocker, and CoW AMM, as well as funding values-aligned projects through the CoW Grants Program, CoW DAO is committed to fostering a secure and thriving Ethereum ecosystem.
About the RoleWe are seeking a highly skilled and creative Product Marketing Manager to drive messaging and campaign development across CoW DAO's product suite. This is a full-time contractor position, and we prefer candidates based in Europe or within a +/- 5-hour window of CEST.
Key Responsibilities- Create and execute effective go-to-market strategies for product and feature launches, working closely with the business development, product, engineering, and data teams.
- Drive consumer understanding of CoW DAO product benefits through always-on initiatives that speak to consumer need states.
- Understand CoW DAO's target audiences, qualitatively and quantitatively, then craft insight-rich narratives that speak to those audiences both rationally and emotionally.
- Continually develop sharp insight into industry trends, then craft product narratives that position CoW DAO products in relation to those trends.
- Synthesize complex product capabilities into succinct customer benefits.
- Brief internal creative resources to develop campaign ideas and assets, as needed, and help shape the work to be as effective as it can be.
- Define success metrics, in partnership with the data team, and regularly report on performance against those metrics.
- Develop and maintain great relationships with internal teams to understand needs, metrics, roadmaps, processes, blockers, and more; drive collaboration between marketing, product, engineering, and research teams wherever possible.
- Ultimately own the execution of marketing campaigns and initiatives, ensuring they are delivered on time with a high degree of strategic and creative excellence.
- Driven by both strategic and creative excellence.
- Experience with creating and maintaining strategic documents such as briefs, messaging architectures, comms plans, campaign blueprints, rollouts, etc.
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